- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- Facebook Boosts Diageo Advertising Program
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- U.S. Beer Consumption Continues Decline
Marketing Daily, - Thursday, September 15, 2011
For the fourth consecutive year, U.S. beer consumption declined with a lo ...
- Opponents: Withdraw Kids' Food Marketing Guidelines
Marketing Daily, - Wednesday, September 14, 2011
Opponents of the voluntary guidelines for marketing food to children put forwa ...
- CAMY Study: Radio Alcohol Ads Still Reaching Young
Marketing Daily, Karlene Lukovitz - Wednesday, September 14, 2011
New research by an alcohol advertising watchdog organization concludes that nearly o ...
- Pepsi Shake-up: Carey Named CEO In Americas
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 15, 2011
A couple of seemingly innocuous press releases out of PepsiCo yesterday ...
- Using Humor To Sell Water Conservation
Marketing Daily, Karlene Lukovitz - Tuesday, September 13, 2011
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration wi ...
- Billion $ Beverage: Starcom Keeps Coke China Account
MediaDailyNews, Steve McClellan - Tuesday, September 13, 2011
Publicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Gatorade, NBA Take Athlete Pitch On The Road
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
Gatorade and the National Basketball Association have launched a road show call ...
- Heineken Takes Spot To Theaters, Partners With IFC
Marketing Daily, Tanya Gazdik - Sunday, September 11, 2011
The campaign appeals to the upscale, progressive 'man of the world,'" Les ...
- PepsiCo CFO Talks Pricing, 'Stagflation'
Marketing Daily, Karlene Lukovitz - Thursday, September 8, 2011
The U.S. and other developed markets have moved into "stagflationary" mode ov ...
- Marketers Hope To Score With NFL Promos
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2011
There are a plethora of promotions, sponsorships and tie-ins that would ha ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Miller Is In Second Year Of Promotion Benefiting Veterans While (Hopefully) Winning Converts
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Miller High Life is again running a summer promotion to convert competiti ...
- 'This News Item About The NFL Sponsored By Gatorade'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
With the NFL lockout over, PepsiCo has inked a 10-year extension ...
- CSPI, Cities Launch Soda-Curbing Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 31, 2011
The Center for Science in the Public Interest, the public health departmen ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Forget Cars, It's All About The Craft Beer In Michigan
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 29, 2011
Michigan has become a national hotspot for craft beer brewing, writes columni ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Coke Intros Freestyle Digital Replica App
Marketing Daily, Karlene Lukovitz - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Coke Intros Freestyle Digital Replica App
Online Media Daily, - Wednesday, August 24, 2011
In one of its first corporate, nationwide marketing efforts for its n ...
- Maxwell House, Yuban Prices Cut 6% By Kraft
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 24, 2011
As expected after Smucker last week cut its prices of Folgers a ...
- Snapple, Maroon 5 Band Team on Tea
Marketing Daily, - Monday, August 22, 2011
Snapple has partnered with Grammy award-winning rock band Maroon 5 to laun ...
- N.Y. Can't Ban Buying Soda With Food Stamps
Marketing Daily, - Monday, August 22, 2011
Administrators of the federal food stamp program have rejected New York Ci ...
- Constellation Wines Is Happy To Say: 'We're No. 2!'
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Richard and Rob Sands took their father's little wine company on ...
- Anheuser-Busch Looks To Freshen Up Bud Light Ads
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Under new U.S. VP/marketing Paul Chibe, A-B InBev has put its bigge ...
- Coke Plans To Spend $4 Billion In China Over 3 Years
Around the Net In Brand Marketing, Nina Lentini - Thursday, August 18, 2011
Coca-Cola chairman/CEO Muhtar Kent on Thursday said the soft-drink giant plans ...
- SABMiller's Bid For Foster's Turns Hostile
Around the Net In Brand Marketing, Nina Lentini - Wednesday, August 17, 2011
SABMiller PLC's $9.97 billion bid for Australian brewer Foster's Group Ltd. turn ...
- Standard Hot Coffee, Tea Still Rule In Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2011
While specialty coffees are hot (so to speak), standard/regular hot coffee a ...