- Juicy Juice Commences Brand Makeover, Expanded Marketing
Marketing Daily, Karlene Lukovitz - Thursday, August 6, 2015
The brand makeover includes new packaging, marketing initiatives and a new produ ...
- TVGla Lands Digital Duties For Gruppo Campari
MAD, Larissa Faw - Wednesday, August 5, 2015
The LA-based agency has been selected to handle digital marketing responsibilities f ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
London Blog, Sean Hargrave - Thursday, July 30, 2015
The government had to force motor companies to make less polluting vehicle ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, July 27, 2015
Red Bull secured a place on the leaderboard after an active d ...
- Commerce House Gets Creative For SodaStream
MAD, Larissa Faw - Wednesday, July 15, 2015
SodaStream has selected Dallas-based agency Commerce House for a TV campaign ...
- Diet Coke Partners With Fashion Designer
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2015
Diet Coke is collaborating with British fashion brand J.W.Anderson. Designs will ...
- SodaStream Focuses On Water Products In New 'City Blitz' Campaign
MAD, Larissa Faw - Wednesday, July 8, 2015
The $2.75 million campaign includes hundreds of billboards, full-bus wraps and hand-paint ...
- In A First, Coca-Cola Cans Go Nameless
MAD, Steve McClellan - Monday, July 6, 2015
Coke calls the nameless can effort "label-less," but it really isn't. T ...
- Malibu Rum Partners With Live Nation
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2015
"We have always been in the pop genre; crossover country was ...
- Dr Pepper Utilizes Social-Influencer Marketing For 'Lip Sync Battle'
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 24, 2015
Using "influencers" to connect with consumers is old hat, but new real-ti ...
- Newcastle Reassures New Fans They Aren't 'Idiots'
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2015
New fans, after they have actually tried the British beer, often te ...
- Celebrity-owned Casamigos Tequila Launches First Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2015
For the video campaign, the tequila company, co-owned by George Clooney, ...
- Eight O'Clock Updates A Classic Promotional Offer With Social Media
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2015
Eight O'Clock Coffee recently updated a classic promotional offer - bonus pac ...
- Patron Unveils First Work From Its New AOR
Marketing Daily, Steve McClellan - Tuesday, June 9, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- PepsiCo Gets Crafty With New 'Stubborn Soda' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
PepsiCo will launch a new line of craft sodas called "Stubborn Sod ...
- Modelo Especial Enlists Soccer Stars For Promo
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
Despite being one of the fastest-growing beer brands in the country, t ...
- McDonald's, Coca-Cola, Bud Lead BrandZ Consumables Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, May 27, 2015
McDonald's may be struggling to revive its mojo in the U.S., a ...
- Kelley O'Hara Is Latest 'Built With Chocolate Milk' Sports Star
Marketing Daily, Karlene Lukovitz - Tuesday, May 26, 2015
The TV creative and videos, including behind-the-scenes footage, are being featured ...
- Nick Cannon, Jimmy Fallon Help Snapple Promote @LOVESNAPPLE social campaign
Marketing Daily, Karlene Lukovitz - Wednesday, May 20, 2015
To help drive sales during its peak summer season, the brand ...
- Coors Light Supports Great Lakes Conservation
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2015
Coors Light will drive awareness of its support for Alliance for t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, May 18, 2015
On Friday, the Digital Engagement Index reached its highest point since Februa ...
- Mars Supports Added Sugars Labeling, 10% Intake Limit Guideline
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2015
Industry food and beverage associations have strongly opposed an added-sugars label callou ...
- Kraft: Packaged McCafe On Track To Be Company's Biggest Launch To Date
Marketing Daily, Karlene Lukovitz - Friday, May 8, 2015
"McCafe packaged coffee is performing very well in-market," Adam Butler, marketing direct ...
- How Hispanic Millennials Use Food And Beverages To Connect With Their Culture
Engage:Hispanics, Jose Villa - Thursday, May 7, 2015
For the last year and half, I've been involved in a nationwi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, May 7, 2015
Continued YouTube popularity resulted in Coca-Cola jumping into 2nd spot on t ...
- Bud Light Already Rebounding From Mistake
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2015
"Marketers in general, not just at Bud Light, can have a ha ...
- Patron Debuts Virtual Reality Experience On Cinco de Mayo
Marketing Daily, Karlene Lukovitz - Tuesday, May 5, 2015
Inspired by the Patron logo's bee symbol, the film offers a bee's-e ...
- Dean Foods Unifies Milk Brands Under An Udder Name: DairyPure
Marketing Daily - Top of the News, Thom Forbes - Monday, May 4, 2015
Dean Foods, the largest milk producer in the country, is consolidating i ...
- Coca-Cola Tries Again To Position Itself As Health Food
Content Marketing Insider, J. Max Robins - Friday, May 1, 2015
How many million marketing dollars will Coca Cola have to spend ...