- Busch Renews NASCAR Sponsorship, Launches Twitter Account
Marketing Daily, Tanya Gazdik - Friday, October 9, 2015
"We're all about finding everyday people who reward themselves with a co ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, October 9, 2015
Red Bull was one of few brands to track an increase ...
- Sutter Home's 'Selfies for Hope' Benefits National Breast Cancer Foundation
Marketing Daily, Tanya Gazdik - Sunday, October 4, 2015
The "Selfies for Hope" campaign is part of the winery's ongoing Sutt ...
- Heineken Continues Love Affair With Bond
Marketing Daily, Tanya Gazdik - Friday, September 25, 2015
The campaign is Heineken's "most innovative ever," says Ralph Rijks, Heineken U ...
- Boisset Wines, French Tourism Agency Partner For Contest
Marketing Daily, Tanya Gazdik - Sunday, September 20, 2015
Boisset Collection is once again inviting wine and travel enthusiasts to ent ...
- New Holland Brewing, Carhartt Collaborate
Marketing Daily, Tanya Gazdik - Friday, September 18, 2015
New Holland Brewing Co. and Carhartt work wear are partnering on ...
- Johnny Walker Launches Its Largest Marketing Campaign
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Scotch whisky brand Johnny Walker has launched the largest marketing campaign ...
- Sainsbury's Starts Selling Tea To China
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
The supermarket will sell products from its Taste the Difference and ...
- Heineken Gives Away Real Beer Via Virtual Promo
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2015
Heineken USA is partnering with experiential marketing platform Gratafy to offer complimenta ...
- Michelob Ultra Partners With American Hiking Society
Marketing Daily, Tanya Gazdik - Tuesday, September 1, 2015
"Engaging hikers is part of our strategy to reach a wider ba ...
- Generation Gap Appears In Reaction To 'Craft' And 'Artisan'
Marketing Daily, Tanya Gazdik - Friday, August 28, 2015
Beverage ads often tout products that are "craft" and "limited edition," whi ...
- Shock Top Beer Offers Drought Solutions
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
California residents can visit Anheuser-Busch's Shock Top Brewing Co.'s ShockTheDrought.com to pled ...
- Cutwater Brews Up Peet's Coffee AOR Assignment
MAD, Larissa Faw - Thursday, August 13, 2015
San Francisco-based Peet's Coffee has named fellow Bay Area-based creative shop Cutwat ...
- Morrisons Says New Premium Milk Brand Came From Listening To Social Media
Around the Net In MAD London, Sean Hargrave - Wednesday, August 12, 2015
Morrisons says it has launched a new milk brand that will gi ...
- Juicy Juice Commences Brand Makeover, Expanded Marketing
Marketing Daily, Karlene Lukovitz - Thursday, August 6, 2015
The brand makeover includes new packaging, marketing initiatives and a new produ ...
- TVGla Lands Digital Duties For Gruppo Campari
MAD, Larissa Faw - Wednesday, August 5, 2015
The LA-based agency has been selected to handle digital marketing responsibilities f ...
- Orangina Targets Millennials With Premium Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Orangina is launching a GBP4m multichannel campaign targeting millennials in an effo ...
- Ribena-Gate Is Lifting The Lid On Sweet Drinks. What Next?
London Blog, Sean Hargrave - Thursday, July 30, 2015
The government had to force motor companies to make less polluting vehicle ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, July 27, 2015
Red Bull secured a place on the leaderboard after an active d ...
- Commerce House Gets Creative For SodaStream
MAD, Larissa Faw - Wednesday, July 15, 2015
SodaStream has selected Dallas-based agency Commerce House for a TV campaign ...
- Diet Coke Partners With Fashion Designer
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2015
Diet Coke is collaborating with British fashion brand J.W.Anderson. Designs will ...
- SodaStream Focuses On Water Products In New 'City Blitz' Campaign
MAD, Larissa Faw - Wednesday, July 8, 2015
The $2.75 million campaign includes hundreds of billboards, full-bus wraps and hand-paint ...
- In A First, Coca-Cola Cans Go Nameless
MAD, Steve McClellan - Monday, July 6, 2015
Coke calls the nameless can effort "label-less," but it really isn't. T ...
- Malibu Rum Partners With Live Nation
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2015
"We have always been in the pop genre; crossover country was ...
- Dr Pepper Utilizes Social-Influencer Marketing For 'Lip Sync Battle'
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, June 24, 2015
Using "influencers" to connect with consumers is old hat, but new real-ti ...
- Newcastle Reassures New Fans They Aren't 'Idiots'
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2015
New fans, after they have actually tried the British beer, often te ...
- Celebrity-owned Casamigos Tequila Launches First Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2015
For the video campaign, the tequila company, co-owned by George Clooney, ...
- Eight O'Clock Updates A Classic Promotional Offer With Social Media
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2015
Eight O'Clock Coffee recently updated a classic promotional offer - bonus pac ...
- Patron Unveils First Work From Its New AOR
Marketing Daily, Steve McClellan - Tuesday, June 9, 2015
Patron is rolling out its first work from Mullen Lowe U.S. a ...
- PepsiCo Gets Crafty With New 'Stubborn Soda' Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 8, 2015
PepsiCo will launch a new line of craft sodas called "Stubborn Sod ...