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Sutter Home's 'Selfies for Hope' Benefits National Breast Cancer Foundation

Sutter Home Family Vineyards is launching a campaign with proceeds benefitting the National Breast Cancer Foundation.

The “Selfies for Hope” campaign is part of the winery’s ongoing Sutter Home for Hope initiative. The Sutter Home Facebook page — which has over 500,000 fans — and its Twitter and Instagram pages will go all-pink in celebration of Breast Cancer Awareness Month in October.

The Sutter Home for Hope initiative started in 2001 when one of Sutter Home’s founding family members, Vera Trinchero Torres, was diagnosed with breast cancer. As one of the first wine companies to make a commitment to the fight against breast cancer, Sutter Home has contributed close to $1 milliion over the past 15 years to help support breast cancer research, treatment and education programs across the United States.

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This year marks the second year of the Sutter Home for Hope partnership with the National Breast Cancer Foundation. Throughout the four-month-long campaign, Sutter Home fans are encouraged to take a “selfie” with a bottle of Sutter Home wine and post it to their public Twitter, Instagram or Facebook pages using the hashtag #sutterhomeforhope. For every valid selfie posted, the winery will donate $1 to the National Breast Cancer Foundation, up to $50,000. The program will run through the end of 2015.

“For us, it’s personal, and our 15th year marks a big milestone,” says Wendy Nyberg, vice president of marketing for Sutter Home, in a release. “We’re thrilled to give our fans an interactive way to join this fight, show support for loved ones touched by breast cancer, and have a little fun along the way. This collective effort will help us reach our goal of $1,000,000 in total donations since 2001.”

This year, Sutter Home’s partnership with NBCF will focus on educating women on the importance of having an early detection plan. “We know we can save more lives when breast cancer is detected early, and that’s our goal,” says Nyberg.

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