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Sainsbury's Starts Selling Tea To China

  • The Drum, Monday, September 14, 2015 9:35 AM
The supermarket will sell products from its Taste the Difference and So Organic brands through Alibaba’s Tmall as it looks to target the platform’s ‘emerging middle class’ shopper. It marks the first time Sainsbury’s has made a move into the Chinese market. Alibaba’s Tmall Global platform allows it to do so with relatively low risk as it bypasses the need for a mainland business licence, which would require it to set up a physical store in the region.

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