- Budweiser, Live Nation, Haymon Sponsor Superfest
Raw, Tanya Gazdik - Sunday, July 10, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- Ocean Spray Using SnapTags During Tour
Marketing Daily, - Thursday, July 7, 2011
Ocean Spray, which is launching a cross-country mobile sampling tour, will empl ...
- 7-Eleven Partners With Universal Pix, DreamWorks
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
The new Wrist Blaster cup filled with an Alienade Slurpee beverage ...
- Barefoot Wine Sponsors Championship Volleyball
Marketing Daily, - Tuesday, July 5, 2011
Barefoot Wine is partnering with Championship Volleyball (CV) for the 2011 summ ...
- Perrier Launches Major Marketing Effort
MediaDailyNews, - Tuesday, July 5, 2011
Perrier is returning to the air waves after a 14-year absence wi ...
- Top Facebook Brands: Coke, Disney, Starbucks
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
The top brands on Facebook in terms of sheer numbers of "like ...
- Mobile Heat: Starbucks Rolls Out New iPhone App
Online Media Daily, Mark Walsh - Friday, July 1, 2011
Starbucks CEO Howard Schultz says more than 3 million people had pa ...
- Sen. Durbin Introduces Energy-Drink Labeling Bill
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
U.S. Sen. Rick Durbin, D-Illinois, says more regulation is needed to ensu ...
- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Big Brands Piloting In-Store 3GTV Networks
Marketing Daily, Karlene Lukovitz - Wednesday, June 29, 2011
The in-store media platform -- being touted as a breakthrough in t ...
- R/GA Named Digital AOR For Grey Goose
Online Media Daily, - Tuesday, June 28, 2011
R/GA has been named global digital AOR for Grey Goose, a premi ...
- Perrier's "Interactive" Party: Same Crowd, More Sweat
VidBlog, Steve Smith - Wednesday, June 29, 2011
Apparently at its end, the Perrier Le Club campaign online can clai ...
- Pepsi Wakes Up And Shakes Up
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 28, 2011
Reacting to a shakeup in PepsiCo's top beverage marketing ranks last wee ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- Coors Light Picks Winner In MC Competition
Marketing Daily, - Wednesday, June 22, 2011
Coors Light has named the winner of the 2011 Coors Light Sear ...
- GMA/PwC: Digital Key In Driving CPGs' Recovery
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2011
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly availab ...
- Foster's Rejects SABMiller Bid
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 21, 2011
Foster's Group Ltd., Australia's biggest brewer, rejected an unsolicited A$9.5 billion ($ ...
- Big Changes At PepsiCo
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 17, 2011
PepsiCo is restructuring its marketing department to be more global with thr ...
- Constellation Wines Gets 'Naked' With New Line
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2011
The launch of Simply Naked follows a growing consumer trend that nam ...
- Tang Takes Off Globally; Now A Billion-Dollar Brand
Marketing Daily - Top of the News, Thom Forbes - Friday, June 17, 2011
I don't think I've guzzled Tang, or been in the company ...
- New Super Soda Fountain From Coke
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
The new Coca-Cola Freestyle machine, which creates a wide, and wild, assortme ...
- Can Beckham Still Play?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 15, 2011
He's 36 now, not playing as much, but he still can fie ...
- Coke Grows Juice Brands
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
The shift to a common look among juice brands like Minute Ma ...
- Diet Coke Launches Fashion Content Site
Marketing Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- Diet Coke Launches Fashion Content Site
Online Media Daily, - Friday, June 10, 2011
Diet Coke, which recently partnered with Karl Lagerfeld to produce a limited-editi ...
- NFL Lockout Means Contingency Plans On Tap For MillerCoors
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 10, 2011
MillerCoors executives are thinking about new ad strategies as the NFL locko ...
- Perrier Throws User-Driven YouTube Party
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2011
The interactive online experience is an extension of the brand's television campaig ...
- Heineken USA Consolidates Entertainment Marketing
Marketing Daily, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Brisk's Green Tea Features 'Green Lantern' Design
Marketing Daily, - Thursday, June 9, 2011
Brisk Iced Tea, from the Pepsi Lipton Tea Partnership, is introducing Bri ...