Tag results for "bidding"
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Amazon Ads Advances DSP Machine-Learning ModelsOn the heels of its earnings report Thursday, Amazon Ads has develop ...
- Microsoft Audience Network's Manual CPCs Will Transition To EnhancedMicrosoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Reddit Continues To Update Ad PlatformReddit on Thursday made it easier to set up and run ...
- Adthena Pivots Roadmap To Match Brands' Economic ChallengesAdthena has introduced several technologies, including one designed to automate when ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally AvailableMicrosoft Advertising released a model into general availability that it calls "last-tou ...
- Google Develops Data-Driven Simulation Tool To Measure Automated BiddingGoogle announced on Tuesday it will launch a simulation tool for eligib ...
- Verve Group Offers Access To In-App Inventory On Google Demand PlatformGoogle's Open Bidding is a point of entry for global publishers ...
- Google: How Agency Folks Really Feel About Automation"I hated automation when I first started doing it," said Patrick Gilber ...
- Microsoft Ads Extends RSA Migration Date, AgainThe deadline to migrate Expanded Text Ads to Responsive Search Ads (RSA ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path OptimizationThe patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Google Performance Max Automates Precise Targeting, Adjusts TriggersOn Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian CompaniesRuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Google Users Can Proceed With Privacy Suit Over Real-Time BiddingSiding against Google, a federal judge ruled that a group of accou ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From PrivacyA recent report from the Irish Council for Civil Liberties calls o ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Yahoo And Hivestack Announce Global Programmatic DOOH PartnershipYahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- Google, Meta Ad Bidding Agreement Sparks New EU, UK ProbesThe investigations follow the late 2020 antitrust lawsuit against Google filed ...
- eBay Adds Promoted Listings Express Auction-Type AdsInspired by seller feedback, Promoted Listings Express were developed to help selle ...
- DoubleVerify Bows Fully On-Screen Pre-Bid CTV TargetingAd inventory can now be verified as 100% on-screen displayed (not runni ...
- Google Moves AdSense To First-Price Auction ModelGoogle will move AdSense for content, video, and games to a first-pri ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart BiddingSome conversions are more valuable than others. Expressing these values can he ...
- Microsoft Ads Adds Target Impression Share Bidding OptionMicrosoft is adding a Target Impression Share option to its suite ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, ProgrammaticAs marketers look toward the brave world of CTV advertising, they c ...
- Data About Americans Given To Hundreds Of Little-Known FirmsThe data ends up in the hands of companies in China, Russi ...
- RTB House Testing FLoC: What Executives LearnedRTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- IAB Tech Labs Faces GDPR Ad-Tech CaseThe Irish Council for Civil Liberties is pursuing a GDPR case against I ...
- Google Updates Customer Match, Performance Max, Adds Automation ProductsHere are the announcements Google made at its virtual Marketing Livestream eve ...
- Apple To Boost Ad Business With Focus On PrivacyThe move adds a second search ad slot in Apple's App Sto ...
