Tag results for "bidding"
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Google Sunsets Video Ad Platform To Prioritize AI CampaignsFeatures from an older performance ad video product will fold into ...
- Taboola Offers Ad Bidding Product To All Of Its AdvertisersThe tool is already used by most of Taboola's advertisers. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- TikTok Testing Visual Search For EcommerceTikTok is testing the ability for users to take or upload ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Has Google's Gemini Chatbot Just Rewritten History?Google is facing a backlash in response to its AI chatbot Gemi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Google, Microsoft Prep Marketers For Holiday Buying SeasonOnline and other non-store sales included in the NRF's total estimates a ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing TechnologyThe ad industry has actively poured billions of dollars into automating process ...
- Yelp Adopted AI - Then It Really Adopted AIYelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Google Privacy Sandbox And The Radical Departure From Ad TargetingGoogle's Privacy Sandbox is a radical departure from how the industry targe ...
- Behind Bid Shading's $6.6B FailureBid shading is a popular programmatic ad strategy, but was created ...
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance ToolsDoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On ItiHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Taboola Takes AI Into Bidding To Advance PerformanceTaboola has created bidding technology that advances performance advertising by moving markete ...
- The Woman Leading Google Ads Search, Shopping, Maps Talks GAI, Personal DevelopmentVidyha Srinivasan, VP and GM of Google Ads, wanted to become ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Amazon Ads Advances DSP Machine-Learning ModelsOn the heels of its earnings report Thursday, Amazon Ads has develop ...
- Microsoft Audience Network's Manual CPCs Will Transition To EnhancedMicrosoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Reddit Continues To Update Ad PlatformReddit on Thursday made it easier to set up and run ...
- Adthena Pivots Roadmap To Match Brands' Economic ChallengesAdthena has introduced several technologies, including one designed to automate when ...
