- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Strike A Chord: The Connection Between Music And Search
Search & Performance Insider, Laurie Sullivan - Friday, December 15, 2023
Amy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Google, Microsoft Prep Marketers For Holiday Buying Season
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
Online and other non-store sales included in the NRF's total estimates a ...
- Agentio Built A Platform For YouTube Creators To Sell Ad Slots
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Agentio has built an AI-powered platform for creators to sell ad slo ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing Technology
MediaDailyNews, Laurie Sullivan - Monday, October 30, 2023
The ad industry has actively poured billions of dollars into automating process ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Google Privacy Sandbox And The Radical Departure From Ad Targeting
Search & Performance Insider, Laurie Sullivan - Tuesday, October 10, 2023
Google's Privacy Sandbox is a radical departure from how the industry targe ...
- Behind Bid Shading's $6.6B Failure
Data & Programmatic Insider, Laurie Sullivan - Monday, October 2, 2023
Bid shading is a popular programmatic ad strategy, but was created ...
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance Tools
Publishers Daily, Ray Schultz - Tuesday, September 26, 2023
DoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- Taboola Takes AI Into Bidding To Advance Performance
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
Taboola has created bidding technology that advances performance advertising by moving markete ...
- The Woman Leading Google Ads Search, Shopping, Maps Talks GAI, Personal Development
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Vidyha Srinivasan, VP and GM of Google Ads, wanted to become ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2023
LoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Google Expands Media Buying With Real-Time Bidding Integrations
Search & Performance Insider, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Reddit Continues To Update Ad Platform
Search & Performance Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 3, 2023
Adthena has introduced several technologies, including one designed to automate when ...
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 20, 2023
Microsoft Advertising released a model into general availability that it calls "last-tou ...
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 13, 2022
Google announced on Tuesday it will launch a simulation tool for eligib ...
- Verve Group Offers Access To In-App Inventory On Google Demand Platform
Publishers Daily, Ray Schultz - Monday, November 21, 2022
Google's Open Bidding is a point of entry for global publishers ...
- Google: How Agency Folks Really Feel About Automation
Search & Performance Insider, Laurie Sullivan - Wednesday, October 26, 2022
"I hated automation when I first started doing it," said Patrick Gilber ...
- Microsoft Ads Extends RSA Migration Date, Again
Search & Performance Insider, Laurie Sullivan - Tuesday, August 30, 2022
The deadline to migrate Expanded Text Ads to Responsive Search Ads (RSA ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Siding against Google, a federal judge ruled that a group of accou ...