- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
MediaDailyNews, Karlene Lukovitz - Monday, November 27, 2023
LinkedIn had the highest IVT rate and YouTube the lowest, among channe ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- Google To Give Up Some Search Lead To Microsoft Bing In 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 31, 2023
Forrester Research released predictions Tuesday for advertising and media, including one th ...
- The High Cost Of Misinformation For Brands, Publishers, Platforms
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Collectively, posts on X that advance misinformation received 1,349,979 engagements and we ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Microsoft Bing: Verbs Matter More In AI
Search & Performance Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- Apple Explored DuckDuckGo As A Privacy-Based Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Unsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Meta Unveils Gen AI Products, Real-Time Data Supported By Microsoft
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
Meta Platforms introduced the company's first generative AI products for consumers Wednesd ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Search & Performance Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- Google At 25 Faces Allegations Of Paying More Than $10B To Maintain Dominance
Search & Performance Insider, Laurie Sullivan - Tuesday, September 12, 2023
Google pays more than $10 billion annually to maintain its position ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- What Positive And Negative Swings In Search Terms Say About People
Search & Performance Insider, Laurie Sullivan - Thursday, August 17, 2023
Wall Street analysts have analyzed keyword search insights to identify trends f ...
- Microsoft Bing To Offer AI-Powered Third-Party Browser Support
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Microsoft confirmed in July that Bing Chat was testing in third-party browse ...
- Brave Severs Ties With Bing, Offers Own Video And Image Results
Search & Performance Insider, Laurie Sullivan - Friday, August 4, 2023
After several months in development, Brave Software, maker of the privacy-focused Bra ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Google Tests Link Sources In Search GAI Experience
Search & Performance Insider, Laurie Sullivan - Tuesday, August 1, 2023
Google's tests that cite text links in its search generative AI experien ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 21, 2023
The Biden administration reached a deal with big tech companies Amazon, Googl ...
- Microsoft Launches Vector Search In Preview
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
In preview through Azure Cognitive search, Vector Search uses machine learning ...
- Microsoft Search Gets Visual In Chat For Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
With Visual Search in Chat for Bing, users can upload photos ...
- Apple Maps Making Strides In Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2023
Near Media now has six months of traffic data assessing how App ...
- Microsoft Adding 'Nosearch' Feature To Bing Chat
Search & Performance Insider, Laurie Sullivan - Monday, July 10, 2023
The "nosearch" feature is intended to prevent Bing Search from looking f ...
- ChatGPT Forecasts Use To Grow Nearly 900% In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 5, 2023
Insider Intelligence forecasting analyst Peter Newman believes GAI will "radically" change searc ...
- OpenAI Disables Browse with Bing Beta Over Paywall Issue
Publishers Daily, Ray Schultz - Tuesday, July 4, 2023
Company says new feature can "occasionally display content in ways we don ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Search & Performance Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...