- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- Can Watermarks And Metadata Solve Generative AI Copyright Challenge?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 24, 2023
Generative AI (GAI) for images, videos and other content could become t ...
- Rivals Google, Microsoft Expand On Role Of Generative AI At Events
Search & Performance Insider, Laurie Sullivan - Tuesday, May 23, 2023
Bing now supports "search grounding" and has become the default search engi ...
- OpenAI CEO Sam Altman Shares ChatGPT 'A-ha' Moments
Search & Performance Insider, Laurie Sullivan - Monday, May 22, 2023
Open AI CEO Sam Altman said it is very tempting to "anthropomorphiz ...
- Twitter Sends Microsoft Letter About Unauthorized Data Use
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Twitter CEO Elon Musk has sent Microsoft CEO Satya Nadella a lett ...
- Microsoft Data Shows Changes To Bing Chat Queries And Click Paths
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Microsoft shared data on engagement increases since the launch of its ch ...
- Microsoft Research Suggests AI Shows Signs of Human Reasoning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
Sebastien Bubeck, lead author on the paper about artificial general intelligence, h ...
- Search Ads Cost Per Lead Rise, Conversions Fall
Search & Performance Insider, Laurie Sullivan - Tuesday, May 16, 2023
The cost of generating leads through search ads rose, while conversion rat ...
- Generative AI Causes Consumer Search Patterns To Change, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 9, 2023
More than 80% of marketers report they have experimented with the technolog ...
- Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2023
Microsoft has designed a way to give publishers, apps, and online servic ...
- Skai Readies Generative AI Features, As Google Search Becomes More Visual
Search & Performance Insider, Laurie Sullivan - Monday, May 8, 2023
Google's I/O developer conference Wednesday is expected to reveal many announcements relat ...
- Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 4, 2023
The newest version of Bing Search combines text, video, images and ch ...
- Brave Disconnects Microsoft Bing From Its Web Search
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 30, 2023
Every Web search in Brave Search is now served by its o ...
- Concerns Mount Over Search-Engine Censorship In China Leaking Into U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 27, 2023
Citizen Lab analyzed eight popular search platforms in China for censorship rul ...
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the fir ...
- Alphabet Slows, But Search Shows Resilience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
"Google's ad business is under threat," said Insider Intelligence senior analyst M ...
- Generative AI Most Transformative Technology On Par With The Internet
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 21, 2023
Moves by Google and Microsoft to integrate generative AI into their respecti ...
- The Evolution Of Transformative Search Engine Experiences
Search & Performance Insider, Laurie Sullivan - Friday, April 21, 2023
The evolution of search engine experiences, what it means for SEO a ...
- Microsoft Quietly Develops AI Chip
Search & Performance Insider, Laurie Sullivan - Tuesday, April 18, 2023
Microsoft has been working on an AI chip that can train lar ...
- Google Working On Experimental Text-To-Video AI
Search & Performance Insider, Laurie Sullivan - Monday, April 17, 2023
Fake news and fake images will become some of the biggest challeng ...
- Alibaba Releases Chatbot As China Proposes Measures For Online Ads, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Alibaba's chatbot rival to ChatGPT, Tongyi Qianwen, can answer questions in Engli ...
- China's New Ad Requirements To Take Effect In May
Search & Performance Insider, Laurie Sullivan - Tuesday, April 11, 2023
Marketers considering advertising in China may want to know about censorship. T ...
- Google CEO Confirms AI-Chat Bard Integration With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
The news comes days after Google CEO Pichai hinted to the "Financi ...
- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
The Acxiom CEO sees generative AI tech as transformative for advertising, a ...
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Microsoft introduced plans for additional ads in its AI-powered Bing engine a ...
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 29, 2023
Microsoft on Wednesday launched a pilot program to allow advertising by delegat ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Google Opens Bard To Some, Says It's Not Search Replacement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Users in the U.S. and U.K. can join a waitlist to acce ...
- Microsoft Bing's AI Chatbot Now Generates Images And Text
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 21, 2023
Microsoft's Bing AI chatbot now has the ability to generate images ...