- Tying Search To Programmatic And Direct Mail Improves Results
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 27, 2019
Shoppers browsing websites generate triggers and signals. Marketers need to create real-ti ...
- Bing To Require Certification For Addiction Recovery Centers To Run Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
Bing will require compliance and certification service LegitScript to certify drug a ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showi ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 ...
- Google Fights To Keep Information Accurate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 19, 2019
Google continues its mission to clean up misinformation from its search engin ...
- Valentine's Day Ad Spend Up, But Searches Down
Performance Marketing Insider, Laurie Sullivan - Monday, February 18, 2019
Marketers' search advertising spend rose 23% compared with the prior year. Consumer ...
- Google: Too Much Transparency Helps Abusers Game Search
Performance Marketing Insider, Laurie Sullivan - Thursday, February 14, 2019
The European Union has approved new regulations to increase fairness and transparen ...
- Sorrell: 'Underestimate Microsoft At Your Peril'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
Ask most marketers these days to name the top three companies bringi ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engi ...
- Moz Plans An Upgrade To Its Domain Authority Ranking Score
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Moz announced an upgrade to its internal metric that estimates the val ...
- Images Feed Search More Than Text, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 5, 2019
Consumers tend to believe what they see, not what they read, accordi ...
- First Reddit, Now Quora For Search Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, February 1, 2019
Marketers are gaining more options to speak with consumers through search-related, performance-relat ...
- Microsoft Sees Bing Ad Revenue Inch Upward
Performance Marketing Insider, Laurie Sullivan - Thursday, January 31, 2019
Bing traffic should benefit as Verizon's Yahoo begins sourcing all its sear ...
- Bing Releases Trio Of APIs For Local Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Bing has released three location APIs to support location services for enterpri ...
- Apple Devices Account For Majority Of Google Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 29, 2019
Apple devices running iOS drove 46% of U.S. Google search ad click ...
- Microsoft Confirms Its Search Engine Bing Is Partially Blocked In China
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 24, 2019
Bing has been banned using domain-name system corruption -- a method th ...
- Search Market Consolidates In 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 22, 2019
Digital agency s360, which specializes in search under the Egmont group ...
- Microsoft Inks New Verizon Media Deal To Serve All Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 17, 2019
Microsoft and Verizon Media announced the death, figuratively, of Yahoo search a ...
- People Click On YouTube, Amazon Search Ads That Mention Familiar Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
People click on paid-search ads for many reasons, but are usually looki ...
- Bing Ads Launches Page Feeds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 16, 2019
One day prior to its Bing Ads Next event, Microsoft announced ...
- Microsoft Bing Suggests Child Porn, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 10, 2019
Microsoft's Bing search engine served child pornography and suggested additional search ter ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- Verizon Media Extends Native Ads Deal On Microsoft Properties
Digital News Daily, Laurie Sullivan - Tuesday, January 8, 2019
The agreement, which does not include search advertising, gives marketers working wi ...
- Brands To Gain Consumer Personal Data From California E-Receipt Legislation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 9, 2019
Marketers are likely doing their own happy dance over the proposal th ...
- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Do People Trust AI To Make Decisions And Recommendations?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 7, 2019
When it comes to AI, survey respondents seem to trust GPS ap ...
- Bing Ads Performance Insights Available Globally
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 7, 2019
Bing Ads announced Monday the general availability of AI-powered Performance Insights, an analytics a ...
- Data Predicts Retail Gap Store Closures
Data & Programmatic Insider, Laurie Sullivan - Monday, January 7, 2019
In the most recent quarter, same-store sales for the Gap brand fe ...
- Search Turns Predictive Into Addictive
Performance Marketing Insider, Laurie Sullivan - Monday, January 7, 2019
There's a movement underfoot that Selina Eizik, Conductor COO and former C ...
- Bing Ads Offers Agencies A Chance To Win Trip, Xbox, Amazon Gift Card
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 2, 2019
The sweepstakes encourages agency reps to increase their participation in buying sear ...