- Why Websites With Search Make A First Impression
Performance Marketing Insider, Laurie Sullivan - Friday, December 21, 2018
About 81% of survey participants think less of a brand if the ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Facebook Relaunches Search Ads As Small Test In U.S., Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 11, 2018
The "small" test is open to select advertisers in automotive, retail a ...
- Alexa Answers To Crowdsource User Knowledge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
Amazon Alexa will now turn to select customers to get answers ...
- Marketers Spend More On Digital Data Access
Data & Programmatic Insider, Laurie Sullivan - Monday, December 10, 2018
Paywalls feed the most educated and higher-earning consumers, and starve those w ...
- Google Search Models Predict Opioid Overdoses
Performance Marketing Insider, Laurie Sullivan - Monday, December 10, 2018
Researchers are using data to predict opioid overdoses in specific U.S. region ...
- Search In Privacy Mode Shows Google Still Personalizes Results, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
Consumers querying search engines like Google and Bing often believe that priva ...
- Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphab ...
- Average Order Values Fall As Mobile Purchases Rise
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 4, 2018
Brands that saw a 4% decline in their average order value Thanksgivi ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Marketers Still Confused About SEO
Performance Marketing Insider, Laurie Sullivan - Thursday, November 29, 2018
About 20% of marketers say they do not have one specific sear ...
- Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2018
The top 50 retail sites processed 75.1 million transactions through desktop a ...
- Russia Files Official Case Against Google For Not Complying With Search Rules
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 26, 2018
Russian state officials on Monday filed paperwork accusing Google of not removi ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I ...
- Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 15, 2018
Centro's growth is partially driven by its platform Basis, which automates direct-to-vend ...
- The Search For Consumers Without Brand Loyalty
Performance Marketing Insider, Laurie Sullivan - Thursday, November 15, 2018
Natural Intelligence, which focuses on paid search and finding consumers with ...
- 52% Of Consumers Oppose Retail Stores Opening On Thanksgiving Day
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 14, 2018
As brick-and-mortar retailers test the idea of staying open on Thanksgiving, sear ...
- Apple To Make History On Amazon
Performance Marketing Insider, Laurie Sullivan - Monday, November 12, 2018
Product searches on Amazon have begun to outpace those on Google, Bi ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
With help from Microsoft Graph, Bing pulls in and shares data fr ...
- Microsoft Cortana Lead To Leave By End Of Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 7, 2018
Javier Soltero, who leads the group working on digital assistant Cortana, wi ...
- Microsoft Finally Removes Fake Chrome Ad From Bing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 31, 2018
Microsoft finally removed a fake Bing ad that claimed to be ...
- Data Microsoft Didn't Reveal About Bing In Its Earnings Call
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 25, 2018
Bing Product Ads produced 61% of all non-brand Bing search ad clic ...
- U.S. Voters Attack Search Engines With Political Questions
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 24, 2018
Interest in the midterm elections this year has soared, and U.S. residen ...
- Microsoft Allows Advertisers To Use LinkedIn Data For Search Ads On Bing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Allowing advertisers to use LinkedIn data for search campaigns on Bing sugges ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a lett ...
- In Search Of Free Speech
Performance Marketing Insider, Laurie Sullivan - Monday, October 22, 2018
Free speech accessed through a variety of media, including search engines, wi ...
- Forrester Forecasts $151B In Online Holiday Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 17, 2018
The forecast -- which is up 14% compared with 2017 -- sugges ...
- Holiday Calendar For Targeting Search Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 17, 2018
In 2017, Google searches for "Black Friday" saw the highest growth spi ...
- Data Behind Where Web Searches Originate
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 16, 2018
Rand Fishkin and Jumpshot pulled data to dispel several myths about compani ...
- Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
Performance Marketing Insider, Laurie Sullivan - Thursday, October 11, 2018
Bing released 2018 growth numbers, expecting consumers to spend 5.1% more th ...