- A Lack Of Understanding About AI Makes Consumers Uncomfortable
Performance Marketing Insider, Laurie Sullivan - Monday, January 15, 2018
About 32% of survey respondents are "very" willing to interact with ...
- Performics Launches Amazon Ad Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 11, 2018
Developers at Performics have built an Amazon platform that now allows t ...
- The Best Advice For Search Professionals
Search & Performance Marketing Daily, Christi Olson - Tuesday, January 9, 2018
The new year offers a chance to reflect on what worked a ...
- Predictions: How Search Will Be Transformed In 2018 And Beyond
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Artificial intelligence will help Amazon increase ad revenue and will support med ...
- Microsoft Works To Make Bing The Strongest A.I. Company Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 14, 2017
Bing has created a new way to search that is interactive a ...
- Reddit, Microsoft Partnership Creates Intelligent Tools, Serves Content In Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Microsoft announced Wednesday a partnership with Reddit to serve community content in ...
- Microsoft Details Its AI Work With HomeAdvisor, Image Feature In Bing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Microsoft is working with HomeAdvisor and a "substantial" number of brands ...
- Bing Ads Adds Oracle DMP Integration To Custom Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 7, 2017
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DM ...
- Top Bing Searches In U.K.
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 5, 2017
Kim Kardashian remained the top celebrity search for on Microsoft's search engi ...
- Search Engines Could See New Tax Levy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 30, 2017
Google, Bing, and other search engines could see extra levies under t ...
- Meet Chatbase, Google's Answer To Analyzing Chatbots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Google has opened Chatbase to all developers, offering a free analytics clo ...
- Bing Releases Shopping Search Tool With Black Friday Deals Section
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Bing has released a new shopping tool that aggregates products from bran ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Study Says Use Of Chatbots Rising
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 7, 2017
Two in five marketers participating in the study believe chatbot use wi ...
- Elite SEM Makes Its First Acquisition, OrionCKB
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Bing Ads Show Exact Match Impression Share
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 8, 2017
Bing advertisers now have a way to gain insights into how often their a ...
- Search: The Shapeless Future
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2017
Retailers become marketplaces like Amazon. Search becomes shapeless. And messaging and voi ...
- Amazon Video To Help Marketplace End Year In Top 5 For Search Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 26, 2017
Amazon began inviting millions of merchants already selling on the marketplace ...
- Bing Ads Investments Up 22%, CPCs Fall
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
For the first time, iProspect detailed quarterly Bing Ads data in i ...
- Amazon Sponsored Products Ads Account For 82% Of Its Marketplace Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 25, 2017
The biggest ad format on Amazon, Sponsored Products Ads, gets about 8 ...
- Bing Ads Rolls Out Multi-Linking Search Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 17, 2017
Bing Ads now allows marketers to link multiple search campaign accounts. T ...
- Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Pinterest has introduced a self-service suite of tools that advertisers can fi ...
- Yext For Food Makes Menus Visible In Searches On Google, Bing, Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 16, 2017
Yext has introduced the service Yext for Food, which pulls in da ...
- Apple Expands Search Ads In App Store To Other Countries
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2017
The move aims to drive app discovery in the App Stores ...
- Microsoft Bing Introduces Maximize Clicks Automated Bid Strategy
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Bing Ads introduced Maximize Clicks on Tuesday. With the automated bidding featur ...
- Microsoft Launches Investigation As To Whether Russians Bought Bing Ads Pre-Election
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 10, 2017
Microsoft has joined the probe into whether Russian operatives bought pre-election a ...
- What Drives Bing Forward?
Performance Marketing Insider, Laurie Sullivan - Friday, September 29, 2017
The stakes for Microsoft are enormous. It's not really about taking bett ...
- Mobile To Take 80% Of Search Budgets By 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 28, 2017
Searches on smartphones show continued growth. Even if smartphone internet users ...
- Microsoft Shares Details Of Bing Tech Into LinkedIn, Azure, Custom Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 27, 2017
Artificial intelligence is powering new opportunities for Bing Ads to integrate in ...
- Apple Confirms Switch From Bing To Google For Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 25, 2017
Apple plans to switch from using Microsoft Bing to Google as t ...