- Amazon Could Lead In Search Ad Business By 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 3, 2018
Amazon's fledgling advertising business could grow to around $20 billion in 202 ...
- Global SEO, Paid-Search Challenges Increasing
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 3, 2018
The promise of the internet for B2C and B2B marketing has alwa ...
- Microsoft Reorganizes: Puts Focus On Cloud, AI
Digital News Daily, Laurie Sullivan - Thursday, March 29, 2018
The focus will be on experiences and devices -- and cloud a ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...
- Search Drives Conversions, Social Drives Website Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, March 29, 2018
Search engines like Google and Bing had the highest customer conversion rat ...
- Bing 'Intelligent Search' Features Increase In Speed
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 27, 2018
Microsoft has announced an update to Intelligent Answers using Intel's field programmab ...
- EU May Require Search Engines To Reveal Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Thursday, March 15, 2018
Search engines could be forced to publicly reveal their ranking formulas, oft ...
- Forrester Calls Amazon, Voice New Search Opportunities
Performance Marketing Insider, Laurie Sullivan - Thursday, March 8, 2018
The Forrester report suggests retail brands will invest 55% more in onli ...
- Kantar Media Enters E-Commerce With Focus On Amazon Paid Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced t ...
- Why NewsGuard, Aimed At Fighting Fake News, Won't Work
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 6, 2018
It's a good idea with great intentions. But not even the ...
- 3Q Digital Goes Independent, Founder Leads Buyback From Harte Hanks
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 3, 2018
"We think there is still a ton of disruption coming to marketin ...
- Microsoft Adds Custom Vision, Bing Entity Search To Apps, Services
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 1, 2018
Microsoft on Thursday made available its new custom vision, face recognition a ...
- Bing Search Tests Trending Info In Carousel Format
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 23, 2018
A new search feature on Bing will bring up trending information ...
- Facebook Declines In Referral Traffic: Google, Pinterest, Others Rise
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 22, 2018
Facebook's share of visits fell 8% in 2017, with Google, Pinterest a ...
- Why Microsoft Should Rebrand Bing To Microsoft Search
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 21, 2018
It has been a challenge since the search engine was born. Microso ...
- Google Combines Payment Systems, Will Cryptocurrency Follow?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 20, 2018
The rollout of Google Pay began Tuesday. The new app for Andro ...
- Google: Is It Time To Break Up The Gorilla?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 20, 2018
When Google was ordered to stop giving its own comparison-shopping service ...
- Artificial Intelligence And The Changing Mindset Of Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2018
A survey by Northeastern University and Gallup explores the impact artificial intelligen ...
- Bing Gives Access To Webmaster Tools Through Google, Facebook Accounts
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2018
Are Bing execs finally getting smart about growing the company's ad busines ...
- Bing Brings Sentiment Analysis, Multiple Perspectives To Search Queries
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2018
In a critical step that will give marketers greater understanding of inte ...
- Bing UK Ad Revenue Up 15% In 2017
Around the Net In MAD London, Sean Hargrave - Monday, February 5, 2018
Bing's ad revenues were up 15% in the UK in 2017, "Campaig ...
- Bing Ads Now Offers One Login For Multiple Accounts
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 1, 2018
Agencies managing several accounts running on Bing Ads can now use o ...
- Microsoft Revenue From Bing Search Ads Rose In 2017
Performance Marketing Insider, Laurie Sullivan - Thursday, February 1, 2018
Microsoft reported that revenue from search advertising rose to $1.8 billion f ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Advertisers See Cost For Mobile Clicks Rise Steadily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
The cost per click for mobile campaigns rose 25%, compared with t ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- Bing Hotel Ads Rolls Out With Partner Koddi
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2018
The ad platform will launch as a pay-per-click campaign, similar to Shoppi ...
- If Google Didn't Exist
Performance Marketing Insider, Laurie Sullivan - Monday, January 22, 2018
If Google's or Bing's search engine didn't exist to act as ...
- Microsoft's Technology Comprehends What It Reads Faster Than Humans
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 16, 2018
The technology allows computers to read information and summarize it within ...