- Amazon: Mistakes Brands Make
SearchBlog, Laurie Sullivan - Thursday, April 20, 2017
Marketers from major brands typically think their brand power will drive sal ...
- Google Gets Paid Through Knowledge Graph
SearchBlog, Laurie Sullivan - Wednesday, April 19, 2017
The search engine able to provide the best answer to an individu ...
- Consumers Still Prefer Google, But Siri Has Her Fans
Performance Marketing Insider, Aaron Baar - Tuesday, April 18, 2017
Google's biggest competition isn't other search engines like Yahoo (1% on mobil ...
- CRM, Platform Data Don't Add Up, Inconsistencies Abound
SearchBlog, Laurie Sullivan - Thursday, April 13, 2017
Less than 15% of marketers trust the data their systems report a ...
- 35% Of Retailers Increasingly View Amazon As A Threat
SearchBlog, Laurie Sullivan - Monday, April 10, 2017
Personalizing the customer experience is the top focus for many retailers ...
- SEMPO Study Points To Verifying ROI As Greatest Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2017
Social media advertising is the fastest-growing digital marketing segment, but search engi ...
- Ad-Supported Jobs Add $1 Trillion To Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 16, 2017
If the IAB study was intended to track the contributions that Intern ...
- WikiLeaks' Assange To Help Tech Firms Plug Data Holes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 9, 2017
During an online press conference Thursday, Assange said his organization would wo ...
- Disney Inspires 'Moana' As Told By Emoji, Adds Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 7, 2017
The Walt Disney Co. premieres on Tuesday the third digital season ...
- The Walls Have Ears
SearchBlog, Laurie Sullivan - Friday, February 24, 2017
Bentonville, Arkansas police want to know what was said prior to a ...
- Google Search, Display Select Turns Green Capital Greener
SearchBlog, Laurie Sullivan - Friday, February 17, 2017
The combination of search and display drove down the cost to acqui ...
- Bing: Tips On Setting Common Goals
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 14, 2017
Generating revenue, lead generation, in-store visits, generating phone calls and traffic ...
- Michelin Shifts From 'Man' To Emotion, Uses Super Bowl To Go Real-World
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, February 5, 2017
Michelin plans to debut an advertising campaign during Super Bowl LI th ...
- Search Engines To Ban Torrent Sites From Serving In Results
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 13, 2017
Torrent Freak reports that Google "and other search companies" will voluntarily st ...
- Valentine's Day Searches Identify Shift In Consumer Behavior
SearchBlog, Laurie Sullivan - Friday, February 10, 2017
Purple vs. red. A move away from searches for traditional, romantic r ...
- Microsoft Pushes Cognitive Services From Bing, Cortana Into Third-Party Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2017
In Microsoft's world, chatbots talk with consumers on retail Web sites a ...
- Bing Refuses To Run 7 Million Ads For Misleading Content In 2016
SearchBlog, Laurie Sullivan - Wednesday, February 8, 2017
Bing has blocked 130 million ads for direct policy compliance issues, bann ...
- Why Search Still Confuses Small Business Owners
SearchBlog, Laurie Sullivan - Thursday, February 2, 2017
Some 45% of business owners say they will spend the majority ...
- How Reservations.com Grew Traffic 172% YoY
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2017
Reservations.com offers a variety of choices, from the most popular hotel ...
- Ads Optimized By Google AMP Load Six Times Faster
SearchBlog, Laurie Sullivan - Monday, January 30, 2017
Google made two ad partner announcements -- with TripleLift and Cloudflare ...
- Microsoft Bing Revenue Rises 12%, Google Mobile Search Leads Alphabet Gains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2017
Microsoft and Alphabet reported fourth-quarter revenue Thursday. Both companies experienced an upti ...
- Mobile Search Quenches Valentine's Day Impulse Purchases
SearchBlog, Laurie Sullivan - Friday, January 27, 2017
Optimizing search campaigns for Valentine's Day, which arrives in a little mo ...
- Google's Mobile Edge Slowing Bing's Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Despite Bing's attempt to push out products that make life easier f ...
- Bing Ads Gets Ad Extension Scheduling
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 19, 2017
Bing Ads released Ad Extension Scheduling this week, allowing marketers to contr ...
- 4 SEO Tips To Manage Seasonal URLs, Links, Content
SearchBlog, Laurie Sullivan - Wednesday, January 18, 2017
Now that the end-of-year holidays are over, marketers should take responsibility f ...
- Marketers Search For Campaign Data From Virtual Assistants
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2017
Google bridges its virtual assistant Home with a downloadable smartphone app th ...
- Target Earns Highest Paid-Search Traffic Share For Product Keywords
SearchBlog, Laurie Sullivan - Thursday, January 12, 2017
Target received nearly 30% of all paid-search traffic for the top ...
- Data Shows Amazon's PLA Strategy Taking Google Ad Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2017
If Amazon reversed its policy and put resources behind product listing ad ...
- Mattel Finds Voice In Aristotle With Help From Microsoft Bing, Cortana
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2017
Mattel has developed a voice-activated connected kids room hub similar to Amaz ...
- Amazon Maintains Lead On Google For Place To Begin Searches
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2017
Trend data shows Amazon taking search market share from search engines ...