- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially activ ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, December 26, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- SendGrid Reputation Abused By Phishing Artists, Report Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
Victims who click on a SendGrid link are taken to Google Do ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- Taylor Swift Reportedly Threatened To Sue Microsoft Over AI Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 10, 2019
Microsoft President Brad Smith reveals why the chatbot, Tay, never had ...
- Barracuda Buys Bot Detection Tech From InfiSecure
Email Marketing Daily, Ray Schultz - Wednesday, August 14, 2019
Barracuda argues that generic bot detection methods often fail to detect certa ...
- Are Avatars The Next Frontier In Influencer Marketing?
London Blog, Sean Hargrave - Friday, July 26, 2019
Samsung is about to find out after signing up virtual influencer L ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "follower ...
- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresent ...
- NHL Introduces Chatbot To Engage Fans
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
Chatbots are becoming a valuable tool for sports leagues to engage authentical ...
- Fake News Less Worrying Than Brexit Party's Diatribe
London Blog, Sean Hargrave - Tuesday, May 21, 2019
The bots are there ahead of Thursday's EU elections, but they ho ...
- EU Tells Tech Giants To Beat The Bots
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
Ahead of next month's European parliamentary elections, the EU has warned Googl ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
Digital News Daily, Laurie Sullivan - Thursday, February 28, 2019
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Counc ...
- Fake Followers Eating Into Brands' Influencer Marketing Budgets
Digital News Daily, Gavin O'Malley - Friday, February 8, 2019
Of the $744 million brands spent on influencer marketing in 2018, $1 ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...
- Pssst, Here Are My Picks For The Secret Startups At CES
MediaDailyNews, Fred Schonenberg - Friday, January 11, 2019
LAS VEGAS -- It's inside Eureka Park, as well as in priva ...
- Confessions Of A Brand Safety Analyst
MediaDailyNews, Marc Goldberg - Wednesday, December 19, 2018
If you look at your post-campaign reports, you will notice sites y ...
- Honda Launches Facebook Messenger Bot
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2018
Honda aims to drive qualified shopping via the custom web views th ...
- Advertisers Lose Billions Of Dollars To Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Each time a bot scrapes a web page to check a competitor ...
- Connected TV-OTT Ad Fraud Is Rising
Television News Daily, Wayne Friedman - Friday, November 16, 2018
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending fal ...
- Twitter Curbs Bots Critical of Khashoggi
Around the Net In Digital, Gavin O'Malley - Friday, October 19, 2018
Twitter has suspended a network of bots suspected of promoting pro-Saudi Arab ...
- 60% Of Marketers Aren't Confident Working With Influencers, Tips On Spotting A Fake
London Blog, Sean Hargrave - Wednesday, October 17, 2018
ISBA is telling its members to look at business metrics, more th ...
- Users Wary Of Bots, But Businesses Utilize Them In Customer Communications
Social Media Insider, Gavin O'Malley - Wednesday, October 17, 2018
Messenger is awash in the automated software applications. More than 200,000 bo ...
- Most Americans Aware Of Bots, Deem Them Appropriate For Marketing
Research Intelligencer, Joe Mandese - Monday, October 15, 2018
Two-thirds of Americans say they are aware of social media bots, wi ...
- Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites
Data & Programmatic Insider, Laurie Sullivan - Monday, October 8, 2018
The rate at which search engines blacklist infected websites continues to declin ...
- Amazon's Army Of Human Bots Use Twitter To Defend Work Ethics
Digital News Daily, Laurie Sullivan - Friday, August 24, 2018
Amazon's warehouse FC Ambassadors tweet back at criticism of working conditions ...
- Russian Trolls Spread False Health Info On Twitter
Digital News Daily, Gavin O'Malley - Friday, August 24, 2018
Using tactics similar to those deployed during the 2016 U.S. presidential electio ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- Is That A Bot In Your Twitter Feed, Or Are You Just Glad To See Porn?
Research Intelligencer, Joe Mandese - Monday, April 9, 2018
Two-thirds of all traffic to websites linked from a tweet emanates fr ...
- Addendum: 'Filtered Bot Traffic' Defined
Research Intelligencer, Joe Mandese - Friday, March 16, 2018
Readers commented they did not understand what the definition of "filtered b ...