- Gen Y Connects To Brands Via Digital Media
MediaDailyNews, Erik Sass - Monday, December 27, 2010
With approximately 75 million individuals ages 12-29 living in the U.S. toda ...
- AmEx Scores Major NBA Partnership
MediaDailyNews, Karl Greenberg - Tuesday, December 21, 2010
American Express is back with the NBA after a five-year absence, b ...
- Social Video Advertising Soars In 2010, Study Shows
Online Media Daily, Gavin O'Malley - Wednesday, December 15, 2010
2010 was the year social video advertising officially arrived, according to n ...
- As A Brand, Brooklyn Gets Noticed By Corporate Giants
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
This is one of those stories that you better read -- a ...
- Top 10 Marketing And Branding Fiascoes Of 2010
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 14, 2010
Among the amusements: Gap's logo, Microsoft's kin, iPhone 4, Chevron and P&G ...
- The Brand Says It All
Research Brief, Jack Loechner - Tuesday, December 14, 2010
According to a recent study by the Custom Content Council in partnersh ...
- Cisco, NHL Team For Flip Video
MediaDailyNews, - Tuesday, December 7, 2010
Cisco's Flip Video and the National Hockey League team up to off ...
- 'Tis The Season To Be Repositioning
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 1, 2010
When I was a lad, my family took a car trip ...
- History Pop-Up Store Pitches Channel, Series Debuts
MediaDailyNews, David Goetzl - Tuesday, November 30, 2010
With pop-up stores becoming an increasingly popular marketing technique, the History chann ...
- Foursquare Takes Brands Beyond Location
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 19, 2010
With Safeway and PepsiCo in tow, Foursquare is launching a pilot progra ...
- Disney's NY Retail Redux
Around the Net In Media, Fern Siegel - Thursday, November 11, 2010
Disney CEO Bob Iger was joined by Mickey Mouse and Mayor Bloombe ...
- The Case For Apps As Core Digital Strategy
Online Spin, Cory Treffiletti - Wednesday, November 10, 2010
Way back in the olden days, a brand needed to establish itse ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- Designing Engagement Critical To Viewer Attentiveness
MediaDailyNews, Limore Shur - Wednesday, November 3, 2010
Good brand design is a concentration of an engaging voice and cle ...
- Amazon, Best Buy, Dell Among Top Social Brands
Online Media Daily, Mark Walsh - Tuesday, November 2, 2010
What brands are leading the way in developing commerce initiatives around soci ...
- Univision Steps Up Brand Integration
MediaDailyNews, David Goetzl - Friday, October 29, 2010
TNT tried the same idea last year with little success. Now, Univisi ...
- DGFastChannel Rebrands As DG
MediaDailyNews, - Friday, October 22, 2010
DG FastChannel, a major provider of content management and distribution solutions f ...
- Android Vs. IPhone: Google's OS Surges
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
...
- Tesco To Introduce Scan-As-You-Shop Technology
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
...
- Retailers Go With Discounts for Halloween
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
...
- Wendy's Hopes It's Not Strike Three For Its Breakfast Menu
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Sixty percent of the fast food industry's growth the past five yea ...
- SunChips Sacrifices Its Noisy Bag To The Roaring Crowd
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Hundreds of stories online this morning bear the news that Frito-Lay ...
- Eight O'Clock Coffee Crowd-Sources Design Of New Packaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
When the 151-year-old Eight O'Clock Coffee decided to update its packaging, ...
- Ford Meeting With Lincoln Dealers To Reduce Size Of Network
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Ford wants to reduce its Lincoln dealer network by about a thi ...
- Retailers Band Together To Offer Shipping For $79 Annual Fee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 6, 2010
Dozens of U.S. retailers will offer free, unlimited two-day shipping to the ...
- MTV To 'Scratch' Brand Partnerships With New Unit
MediaDailyNews, Wayne Friedman - Wednesday, September 29, 2010
Viacom's MTV Networks is starting up a new advertising business unit call ...
- Ben & Jerry's To Drop All-Natural Claims
MediaDailyNews, Karlene Lukovitz - Monday, September 27, 2010
Ben & Jerry's has agreed to phase out use of its "all-natura ...
- Jet Blue, NY Tourism Partner
MediaDailyNews, - Friday, September 24, 2010
New York-based JetBlue and Empire State Development have partnered for a co-brand ...
- Coke, McD Use Olympics To Recharge Canadian Viability
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
Two of the leading sponsors of February's Vancouver Olympics -- Coca-Cola a ...
- P&G Wants NFL To Tackle Problems Before Next Season
MediaDailyNews, David Goetzl - Tuesday, September 21, 2010
While the NFL and its players' union face a possible work stoppa ...