- Saying The Suddenly Quiet Part Out Loud
Red, White & Blog, Joe Mandese - Tuesday, October 21, 2025
The elephant-in-the-room moment at an industry ethics summit last week happened wh ...
- The CMO's Mandate For 2026: Resist The Sirens. Guard The Soul
MAD, Kate Watts - Friday, October 17, 2025
In an age of AI, speed, and surface, the CMO's greatest a ...
- Agents As Brand Influencers Collapse Consumer Buying Journey
Performance Marketing Insider, Laurie Sullivan - Friday, October 17, 2025
The collapse of the customer buying journey into a couple of ta ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...
- Global Consumers Are Losing Trust In U.S. Brands, Survey Says
Research Intelligencer, Robert Williams - Friday, September 19, 2025
Brands identified as American suffer an average 20-point drop in both purcha ...
- Pinterest Launches Shopping Links To Deliver Retailer Data To Brands
MediaDailyNews, Colin Kirkland - Thursday, September 11, 2025
Pinterest is launching "where-to-buy links," a feature designed to drive consumers ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- Kraft, Heinz Call It Splitsville
Marketing Daily, Sarah Mahoney - Tuesday, September 2, 2025
The divorce in the condiment aisle follows years of failed chemistry. ...
- Turing 3.0
Media 3.0, Joe Mandese - Wednesday, August 27, 2025
Four out of five consumers say AI now shapes how they "percei ...
- Report: Brands Improving In 'Cultural Fluency'
Marketing Daily, Danielle Oster - Monday, August 25, 2025
Band-Aid topped the list of brands using cultural intelligence to connect wi ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, August 21, 2025
When a user asks about the best CRM for startups, a bra ...
- The New Rules Of Social Media
MAD, Mobbie Nazir - Tuesday, August 19, 2025
Brands need a new playbook for social - one built around thr ...
- Meta Updates System For Brand Rights Protection
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
Alongside automated detection and enforcement tools, Meta is giving advertisers more pow ...
- Cheil UK, Spotlight Team For AI Marketing Development
MAD, Fern Siegel - Friday, August 1, 2025
The new platform lets brands manage visibility in AI-powered environments. ...
- Americans Are Ready For Some Football--World Cup Style
Mediapsssst, Richard Whitman - Friday, July 25, 2025
According to a new Harris Poll report one important way that bran ...
- IPG Reports Declining Q2, Touts Future 'Agentic' Products -- Starting Today
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2025
Media was the biggest drain in a declining quarter, but Interpublic ...
- Farrynheight Selects Wright As Executive Director
MAD, Fern Siegel - Tuesday, July 15, 2025
The new hire will oversee business development, client experience and agency market ...
- Americana The Beautiful
MediaDailyNews, Ben Grinspan - Wednesday, July 2, 2025
Start planning on how to mark America's upcoming - and likely ve ...
- AI Digs Deep To Surface Content, Makes Websites Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 1, 2025
AI-powered websites will offer direct answers to user queries without requiring t ...
- Keeping Step With Bombay Sapphire's Brand Director
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, June 18, 2025
What makes someone want to go beyond just marketing a brand ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios
MediaDailyNews, Joe Mandese - Tuesday, June 17, 2025
"Companies owe it to their employees - they owe it to t ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Gravity Global Debuts Gravity One, Division Focuses On Brand Experience
MAD, Fern Siegel - Tuesday, June 10, 2025
Gravity One's remit is to build brand-to-demand programs. ...
- Apple Searches For Anything In A Screenshot
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 11, 2025
AI gives brands a new marketing channel to help consumers shop ...
- TikTok Makes Brands Pay For Feed Views
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
TikTok is changing the way businesses amass views on the company's e-commer ...
- Milieu Insight Taps UM Vet Griffiths To Help Guide Its US Expansion
MAD, Steve McClellan - Tuesday, June 3, 2025
Milieu said Griffiths' experience in developing marketing accountability systems and blending te ...
- Beyond Brand: Rethinking Relevance Across Digital Commerce
MAD, John Andrews - Thursday, May 15, 2025
Retailers are investing millions to regain cultural relevance. Culture moves fast. Pre-L ...