- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 19, 2023
Publishers and advertisers working to launch ad inventory that emits less carb ...
- Those Twitter Tantrums? People Aren't So Angry After All
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 17, 2023
Marketers need to know that moral outrage on social media often doesn ...
- Google Launches Assured Open Source Software Service For Free
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 12, 2023
Google on Wednesday announced the general availability of its Assured Open Sour ...
- New Definition of Value Goes Beyond Discounting
MAD, Allysun Lundy - Tuesday, April 11, 2023
To stand out, brands need to stop teaching shoppers to buy on ...
- Lululemon, Anthropologie, Tory Burch Top Resale Brands
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 7, 2023
In its latest resale report, ThredUp reveals the hottest resale brands ...
- Disney Names Marketing Vet Ayaz First Chief Brand Officer
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Ayaz will lead in "elevating" Disney's brand across its platforms and consum ...
- Privacy Mindsets: Brands See The Issue One Way, Consumers Another
Email Marketing Daily, Ray Schultz - Thursday, March 30, 2023
A trust gap persists -- although marketers and customers agree on so ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
People have been living in backyards for years now. A popular 'Ga ...
- E.L.F., Aiming To 'Transcend Beauty," Partners With Iconic Brands
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 28, 2023
Its first collab this year is with American Eagle, but other non-beau ...
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
Marketing Daily, Sarah Mahoney - Monday, March 27, 2023
Consumers make an average of 10,500 brand choices each day. New resear ...
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
A study by Razorfish and GWI examines how brands walk a fi ...
- And Rising Launches Academy To Up Brand Growth
MAD, Fern Siegel - Tuesday, March 21, 2023
The Academy will help brands develop marketing efforts to drive up the ...
- 'Contract For Change' Is WARC's Top-Ranked Campaign For Effectiveness
Mediapsssst, Richard Whitman - Tuesday, March 21, 2023
The Michelob Ultra campaign is credited with helping to make the U. ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- How Retail Media Networks Pose Challenges To Brand-Customer Relationships
MAD, Greg Dolan - Thursday, March 9, 2023
Retail media networks have the power to be a valuable sales driv ...
- Performance Vs. Performative, Working Media Vs. Ad Tech
Performance Marketing Insider, Joe Mandese - Wednesday, March 8, 2023
Whatever the specific drivers are, brands seem to all be moving ...
- In Uncertain Times, Companies Lean Into Brand Loyalty
MediaDailyNews, Greg Ricciardi - Monday, March 6, 2023
Company leaders across industries understand what's at stake right now and a ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Email Insider, Ray Schultz - Friday, March 3, 2023
Email systems are present in more than 60% of tech stacks th ...
- In-Housing Company Oliver Unveils Diversity-Focused Unit InKroud
Mediapsssst, Richard Whitman - Tuesday, February 28, 2023
According to the company the unit was created in response to Oliv ...
- ChatGPT: Marketers Missing Online Review Opportunities
Performance Marketing Insider, Laurie Sullivan - Friday, February 24, 2023
Consumers view online reviews as a two-way dialogue, building a bond wi ...
- Customers Expect Brands To Hear What They Say
Email Marketing Daily, Ray Schultz - Friday, February 17, 2023
Most have written online reviews or reached out to a company, Rud ...
- Microsoft Shares Bing Chat Tech, What Advertisers Can Expect
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 17, 2023
The star of Microsoft's event at its Los Angeles experience center w ...
- Cookie Banners Could Soon Include AdChoices Icon
Digital News Daily, Wendy Davis - Tuesday, February 14, 2023
Online publishers and brands that greet website visitors with "cookie banners" m ...
- Why Walmart, YouTube, Sprite Are Black Americans' Top Brands
Marketing Daily, Sarah Mahoney - Monday, February 13, 2023
New research shows how some brands meld memories, trust and advocacy in ...
- Marketing Lessons Learned From The Grammys
MAD, Matt Horton - Tuesday, February 7, 2023
From the collaborations to the introductions and the speeches, there was somethi ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM Media
Digital News Daily, Colin Kirkland - Wednesday, February 1, 2023
The exclusive deal will continue into 2024, enabling advertisers and brands ...
- Trust Is Crucial For Customer Relationships With Brands
Research Intelligencer, Rob Williams - Wednesday, January 25, 2023
Almost three quarters of consumers are willing to share personal data wi ...
- Lancome Commits To Gen Z With New Global Ambassador Emma Chamberlain
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Fashion icon Chamberlain will lead the brand's "Be Yourself Movement" via ...