- Ian Baer Has A Sooth-ing New Strategy Offering For Brands
Mediapsssst, Richard Whitman - Friday, January 20, 2023
According to Baer, half of all marketing decisions are based on da ...
- L'Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 16, 2023
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhan ...
- AI-Driven Merchandising Hub To Provide Risk-Sharing Option For Retail
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 11, 2023
"The technology will enable Coveo to guarantee performance," says Brian McGlynn, ...
- Unpacking Web3 Promises, Potential For Brands
MAD, Amy Chen - Thursday, January 5, 2023
Brands need to recognize Web3 for what it is - a cultur ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- Building the More Neighborly Tech Stack
The MediaPost Cases, Lisa Singer - Friday, February 3, 2023
A truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...
- Hints Of Desire: B2B Brands Use Only A Few Of The Many Intent Signals
Email Insider, Ray Schultz - Wednesday, December 21, 2022
Over half of companies feel their signal mix is less than idea ...
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
MediaDailyNews, Joe Mandese - Monday, December 12, 2022
Instagram, TikTok and Spotify all joined the top 100 "most connected" U. ...
- Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
MAD, Lara Balazs - Thursday, December 8, 2022
As words like "diversity" and "inclusion" become buzzworthy, it's important to n ...
- Corvette To Launch As Brand In 2025 With An SUV, Sedan
Around the Net In Brand Marketing, Tanya Gazdik - Monday, December 5, 2022
General Motors thinks the Corvette brand could extend beyond a sports c ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Freedom Of Kvetch
Red, White & Blog, Joe Mandese - Thursday, December 1, 2022
"Brands are under terrific pressure and heightened scrutiny about where they inve ...
- Trader Joe's, Costco and H&M Rule Retail With Brand Intimacy
Retail Insider, Sarah Mahoney - Wednesday, November 30, 2022
With affordable indulgences, the grocery brand forges close emotional connections with i ...
- TikTok Becomes Most Popular Social Channel For Influencer Marketing
Digital News Daily, Colin Kirkland - Monday, November 28, 2022
In the analysis of brand-advertiser paid collaborations, Instagram was second with 39 ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Winc's Data Driven LTV
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As customer acquisition costs soar, many DTC brands are seeking greater efficien ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Will Twitter Troubles Send Advertisers Running To Legacy TV News Networks, TV Stations?
TV Watch, Wayne Friedman - Tuesday, November 8, 2022
Could social media troubles with advertisers be a benefit for traditional, lega ...
- Why Today's Brands Can No Longer Ignore Issue-Based Advocacy
MAD, Tyler Goldberg - Tuesday, November 1, 2022
Brands today are spending more time in a space formerly reserved f ...
- Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
Mediapsssst, Richard Whitman - Thursday, October 27, 2022
Ad legend Cindy Gallop and others at the Worldwide Partners Global Summ ...
- Disney CEO Bob Chapek Wants To Use Data To Customize Experiences
Performance Marketing Insider, Laurie Sullivan - Thursday, October 27, 2022
Disney CEO Bob Chapek wants to combine personal consumer data from t ...
- 65% Of U.S. Shoppers Say They Will Spend Less This Christmas
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Price will be the main factor in purchase decisions for 57% ...
- Viral Nation Expands Athlete Monetization Capabilities By Acquiring Eight Seven Media
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Tbe production company will expand Viral Nation's content offering into a n ...
- Bigger Than Sports and Celebrity: The Power of Brand Fandom
MAD, Fotoulla Damaskos, Ryan Linder - Tuesday, October 25, 2022
Research from Stagwell's National Research Group illuminates a simple and powerful insigh ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 21, 2022
Many consumers want additional identity-verification systems, and 60% have a positive vi ...
- GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
MAD, Steve McClellan - Tuesday, October 18, 2022
And according to the GroupM study most consumers say the media misinform ...
- TikTok Poses Threat To Amazon With New Warehouse Plans
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
TikTok's plans to build warehouses and create an e-commerce supply chain cou ...