Amidst economic uncertainty, U.S. adults are making changes to their spending habits. Here are some of the ways the economy will alter consumer behavior in 2023.
One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven percent of consumers participating in the survey said they bought lower-cost brands last year as a direct result of increased cost of living brought on by inflation.
Big Village surveyed 1,004 adults 18 years of age and older online between December 9 and December 11, 2022.
This year spending habits also will change, but perhaps not as drastically as in 2022. This year, 44% of consumers plan to purchase more low-cost brand items.
Some 40% of U.S. adults plan to dine out or order less takeout food this year, while about 31% will postpone the purchase of discretionary items.
Cutting any streaming TV or cable services in 2023 seems to be top of mind. Some 35% say they will consider cutting streaming services or cable to combat rising prices on items across the board. About 22% will look to cut any streaming service such as Netflix, Disney+, and Hulu.
Searching for discounts and ways to save money, such as repurposing and recycling, will become a stronger trend. Some 77% plan to do more comparison-shopping research. For example, using search engines to compare products before making a purchase to find the best deals.
Forty percent of those surveyed said they will settle for purchasing brands with better value rather than the brands they prefer. Some 35% will shop at more mass-merchant and value-added stores rather than boutique retailers, and 30% will shop more online rather than traveling to stores to save on gasoline.
The survey results also found that 30% plan to travel less as a result of rising costs of living increases, whereas 58% expect current economic conditions to impact 2023 vacation plans at all, and 16% said the current economic state will not impact travel plans at all.
For those who say that economic conditions will impact vacation plans, 36% plan to stay at home, 31% will wait longer to see if the economy will change before making plans, and 28% will take a shorter trip.