- GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
MAD, Steve McClellan - Tuesday, October 18, 2022
And according to the GroupM study most consumers say the media misinform ...
- TikTok Poses Threat To Amazon With New Warehouse Plans
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
TikTok's plans to build warehouses and create an e-commerce supply chain cou ...
- Yahoo, Lowe's Media Network Partner To Integrate Media Experiences For Home, Lifestyle Brands
Digital News Daily, Colin Kirkland - Thursday, October 13, 2022
The partnership also includes Yahoo Member Connect, a new suite of solutio ...
- New Acquisition Diplomatico Will Be Brown-Forman's First Rum Brand
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
According to Brown-Forman, in 2021 Diplomatico was the #1 super- and ultra-premi ...
- Top Teen Brands: Converse, Ryan Reynolds, Hey Dude
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 12, 2022
Nike, Lululemon and e.l.f. also reign in Piper Sandler's latest survey, wi ...
- Patagonia Action Works: Amplifying Brand Purpose
Retail Insider, Sarah Mahoney - Wednesday, October 12, 2022
How the sustainability-driven retailer is digitally powering an army of young activi ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Horizon's Big Offers Bite-size Training For Startups, Focuses On 'Tangible' Outputs
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2022
The three-day immersive workshop running today through Thursday was designed explicitly f ...
- Brand Extensions Are All The Rage In Fall Network Lineups
TVBlog, Adam Buckman - Tuesday, September 13, 2022
Legacy networks are relying more and more on brand extensions of sho ...
- Tech Stack Tumult: B2B Brands Face Integration Hurdles
Email Insider, Ray Schultz - Monday, September 12, 2022
Some firms say their tech stacks are as complicated as black hole ...
- Disney+, TikTok and Pfizer Shake Up Loyalty Landscape
Marketing Daily - Top of the News, Sarah Mahoney - Monday, September 12, 2022
Brand Keys' new ranking shows how the fading pandemic is reshaping t ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- What Packable's Shutdown Means For CPG Brands
MAD, Rob Cromer - Wednesday, September 7, 2022
When a brand gives up control to a reseller like Packable, th ...
- Meltwater Partners With NewsGuard To Track Brands' Online Media Mentions
Publishers Daily, Ray Schultz - Wednesday, September 7, 2022
The partnership gives Meltwater's social intelligence/analytics clients access to NewsGuard's content misinformati ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Auto-Optimized Audiences: 3 Things You Need To Know
MediaDailyNews, Barry Lowenthal - Tuesday, August 30, 2022
Auto-optimizing makes it much easier to buy media, upending the media-planning a ...
- Major Brands Flock To BeReal App
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 23, 2022
A new social media platform has gotten the attention of major bran ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- Social Media Offer Outlet For Consumer Displeasure With Brands
Research Intelligencer, Rob Williams - Wednesday, August 17, 2022
Almost a fifth of people who abandoned a brand shared their displeasu ...
- In Brands We Trust: The Top Ten Leaders In Data Transparency
Email Insider, Ray Schultz - Thursday, August 11, 2022
Consumers rank the brands they trust when trading information for more releva ...
- Bed Bath & Beyond Drops Wild Sage Private Label
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 9, 2022
Bed Bath & Beyond is discontinuing one of its private-label brands: “Wild Sage, describ ...
- In Stampede To Store Brands, Aldi, Target, Amazon Win Big
Retail Insider, Sarah Mahoney - Wednesday, August 10, 2022
Inflation pushes families toward private label brands -- and high-income consumers a ...
- Airstream, REI Partner For Special Edition Travel Trailer
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
The model includes recycled materials, as well as features to help custome ...
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry Growth
Mediapsssst, Richard Whitman - Thursday, July 28, 2022
The most critical staff shortages are in data and analytics, eCommerce, reta ...