- In Stampede To Store Brands, Aldi, Target, Amazon Win Big
Retail Insider, Sarah Mahoney - Wednesday, August 10, 2022
Inflation pushes families toward private label brands -- and high-income consumers a ...
- Airstream, REI Partner For Special Edition Travel Trailer
Marketing Daily, Tanya Gazdik - Saturday, July 30, 2022
The model includes recycled materials, as well as features to help custome ...
- Study Finds Current Talent Shortage Worst Ever, Suppressing Industry Growth
Mediapsssst, Richard Whitman - Thursday, July 28, 2022
The most critical staff shortages are in data and analytics, eCommerce, reta ...
- New Index Ranks Brands Based On Misinformation Risk, Tesla Is No. 1
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2022
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsa ...
- Purpose Doesn't Need Rethinking -- It Needs To Be Done Properly
MediaDailyNews, Alex Lewis - Tuesday, July 26, 2022
As the debate around the role and effectiveness of purpose for bran ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2022
The segments require both new messaging, as well as media strategies, ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...
- Creators Will Play Crucial Role In The Metaverse, New Study Suggests
Digital News Daily, Colin Kirkland - Thursday, July 7, 2022
If the metaverse materializes into a globally adopted reality, creator marketing wi ...
- The Growing Need For A Chief Media Officer Role At Brands
MAD, Steve McClellan - Tuesday, July 5, 2022
A survey fielded by ID Comms found that nearly three-quarters of tho ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Horizon Diversifies Again, Moves Into 'Experiential Transformation Space'
MediaDailyNews, Joe Mandese - Thursday, June 30, 2022
"The pandemic created a quickly evolving marketing landscape - pushing brands ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- YouTube BrandConnect Debuts Branded Shorts Packages In U.S. Following Successful Pilots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2022
YouTube continues to explore ways to help marketers engage with consumers throu ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- The CRM Corral: B2B Brands Face Challenges Aligning Systems Across Teams
Email Insider, Ray Schultz - Wednesday, June 22, 2022
Brands that align systems across teams drive more revenue and provide ...
- Red Sift Gears Up To Drive BIMI Use In Apple Mail
Email Marketing Daily, Ray Schultz - Wednesday, June 22, 2022
Apple said last week that it will support BIMI starting in Septem ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Community, Connection & CAC
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
By partnering with HBCUs and non-profits in key locales, 4th Ave Mark ...
- Consumers Say: Make Us Laugh To Earn Our Business
Around the Net in Email, Ray Schultz - Thursday, June 16, 2022
Consumers want to laugh. They prefer brands to be funny in ema ...
- All The Hacks Fit For Us To Print: A Conversation With Media Lions Jury Chief Daryl Lee
MediaDailyNews, Joe Mandese - Thursday, June 16, 2022
I had to send a note out to people saying, "Do n ...
- Well Fancy That: Applebee's Wins U.S. Grand Effie
Mediapsssst, Richard Whitman - Wednesday, June 15, 2022
The restaurant chain won for its "Fancy Like" Applebee's campaign from Gr ...
- Coca-Cola Tops List Of Frequently Chosen Household Brands
Research Intelligencer, - Monday, June 13, 2022
The soft-drink brand leads Kantar's ranking of consumer brands that the bigge ...
- CreativeX Raises $25M, As More CMOs Use Creative Data To Optimize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
The funding marks an important milestone in accelerating the marketing and ...
- How And Why Brands Should Prepare For The Metaverse Now
Digital News Daily, Colin Kirkland - Thursday, June 9, 2022
A metaverse entrepreneur and CEO of Prestidge Group, Briar Prestidge recently launch ...
- eBay Reveals Ad Roadmap For 2022
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- Jaguar Land Rover Celebrates Queen's Platinum Jubilee
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
Other brands that had a presence in the festivities include Diageo's Pimm ...