- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Comcast Faces Broadband Challenges Amid Pivot To Wireless Bundles, Wells Fargo Says
Research Intelligencer, Robert Williams - Monday, April 14, 2025
Broadband is the backbone of Comcast's earnings, but it is now bei ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- DirecTV Launches 'MySports' Bundle In Wake Of Venu Sports
Television News Daily, Wayne Friedman - Tuesday, January 14, 2025
The streaming package of 40 sports and broadcast TV channels will initial ...
- Venu Sports Hit With Another Legal Ding - TV Bundle Prospects?
TV Watch, Wayne Friedman - Wednesday, December 18, 2024
A federal judge has denied a bid by Disney, Fox Corp. a ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- FuboTV Expands Video Offerings Beyond Legacy Linear TV Pay Service
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
'Standalone' premium subscription services - both live and on demand - wi ...
- It's Not HBO, It's Just TV: HBO Now Just Another Network?
TV Watch, Wayne Friedman - Tuesday, September 17, 2024
The new Charter-Warner Bros. carriage deal now has long-time premium, ad-free ...
- Netflix Still Dominant: Does It Matter That Legacy-Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Monday, September 16, 2024
Although competitors are slowly eating into Netflix in terms of viewing, t ...
- DirecTV, Disney End Blackout, Deal Includes Streamers
Television News Daily, Wayne Friedman - Sunday, September 15, 2024
The deal includes streaming services Disney+, ESPN+ and Hulu, as well ...
- DirecTV, Walt Disney Carriage Dispute: Blackouts For ABC, ESPN?
Television News Daily, Wayne Friedman - Wednesday, August 28, 2024
Disney has reportedly offered "flexible options" to the pay TV satellite/virtual p ...
- TV's 'A La Carte' Thing: Legacy Bundling Concerns In The Spotlight
TV Watch, Wayne Friedman - Thursday, August 22, 2024
With Venu Sports seemingly weakened after a ruling temporarily halted its launc ...
- TV-Network Groups' 'Strict Bundling' Demands Must Change: DirecTV
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
"Programmers have continued to impose and enforce strict bundling requirements through exorbita ...
- Satellite TV: Old-School Brands Melding Into Digital?
TV Watch, Wayne Friedman - Tuesday, August 13, 2024
DirecTV has been making a renewed marketing effort for existing and n ...
- Streaming Road Ahead: Confusing Price Comparisons Won't Get Easier
TV Watch, Wayne Friedman - Thursday, August 1, 2024
Better comparisons are needed when evaluating streaming/TV packages than comparing to o ...
- Modern TV-Video Consumers: How Much Do They Really Spend Per Month?
TV Watch, Wayne Friedman - Friday, July 26, 2024
The average TV consumer may be looking at least $60-$70 a mon ...
- Bundle Trouble: New Streamers, Legacy TV Package Deals Not Working?
TV Watch, Wayne Friedman - Monday, July 22, 2024
Only an estimated one million out of 9.5 million subscribers of Charter ...
- Verizon To Leverage NBCU's Olympics In Peacock/Netflix Bundle
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Consumers will pay $80 a year for Peacock Premium, its ad-supported optio ...
- Targeting Streaming 'Re-Subscribers': Key Bundling Combos
Advanced TV Insider, Wayne Friedman - Wednesday, July 10, 2024
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- young ...
- 'Bundle' Is Much More Than Premium Video, Study Finds
Television News Daily, Wayne Friedman - Monday, July 1, 2024
The average number of non-premium TV/video services in a "bundle" is 6 ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Zaslav's Refresher Course: Bring Back 'Direct' Into Direct-To-Consumer
TV Watch, Wayne Friedman - Monday, June 3, 2024
WBD is participating in assorted bundling partnerships and entertainment bundling. With a ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- New Streaming Bundling Push: Won't Get Fooled Again?
TV Watch, Wayne Friedman - Tuesday, May 28, 2024
Comcast recently disclosed a streaming bundle that includes its own Peacock, ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Television News Daily, Wayne Friedman - Friday, May 17, 2024
Venu Sports, slated to launch in fall 2024, will be made availab ...
- Comcast Bundles Peacock, Netflix, Apple TV+ For Cable, Broadband, Mobile Subscribers
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Comcast says it will bundle its NBCU-owned Peacock streaming service with Netfl ...
- Disney-WBD Launch Streaming Bundle Including Disney+, Hulu, Max
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The bundle packages the Disney+ and Hulu platforms with WBD's Max streame ...
- ESPN's Many Streaming Variations: Any Way You Like It?
TV Watch, Wayne Friedman - Wednesday, May 8, 2024
We will soon have the existing ESPN+ service, which will have mode ...