- Broadcast News Nets Register Uptick, Cable Sinks
MediaDailyNews, Wayne Friedman - Wednesday, March 26, 2014
Some good news for two traditional TV news platforms -- viewership ro ...
- Acura Goes Real-Time For NCAA Basketball
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
Acura, which has been for a year changing up marketing forces ...
- Speciale Named President, Turner Broadcasting Ad Sales
MediaDailyNews, Wayne Friedman - Tuesday, March 25, 2014
Longtime Turner senior advertising executive Greg D'Alba is departing as head ...
- Apple Proposes New Cloud-Based Video-Streaming Service
MediaDailyNews, Wayne Friedman - Monday, March 24, 2014
Apple intends to allow users to stream live and on-demand programming stor ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- NY Gov Cuomo Could Undo Comcast-TWC Merger
Around the Net In Media, Phyllis Fine - Friday, March 21, 2014
New York Governor Andrew Cuomo is proposing changes to state rules th ...
- Taco Bell Runs Naughty TV Ad For 'Happier Hour'
Marketing Daily, Karlene Lukovitz - Thursday, March 20, 2014
The spot shows three different scenarios in which male/female pairs -- offi ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- Viacom Inks Tumblr Deal
MediaDailyNews, Wayne Friedman - Thursday, March 20, 2014
Viacom says it has signed a first-of-its-kind TV network deal with Tumbl ...
- Bounce TV Revamps Ad Sales Team
MediaDailyNews, Wayne Friedman - Thursday, March 20, 2014
Over-the-air digital TV network Bounce TV, the African-American viewer-targeted channel, has ma ...
- Pay, Cable TV Lose Subscribers, Satellite TV Gains
MediaDailyNews, Wayne Friedman - Wednesday, March 19, 2014
The pay TV business lost 251,000 subscribers -- 0.3% -- to sett ...
- MasterCard Gives Cardholders Huge 'Surprises'
Marketing Daily, Karl Greenberg - Wednesday, March 19, 2014
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCa ...
- Weather Channel Launches Morning Show
Around the Net In Media, Phyllis Fine - Monday, March 17, 2014
The timing couldn't be better for the Weather Channel's just-launched morning sho ...
- TBS Sitcom "Cougar Town" Has Big Second-Screen Tie-In With Target Tonight
Around the Net in Video, P.J. Bednarski - Tuesday, March 18, 2014
Target will feature dozens of products on a new episode of t ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- Pay TV Providers Hold Steady, Cable Continues To Lose Subscribers
MediaDailyNews, Wayne Friedman - Friday, March 14, 2014
In a battle for traditional TV consumers, things might not seem ...
- Pay TV Carriers Avoid New Dodgers Network Because Of Cost
Around the Net In Media, Phyllis Fine - Thursday, March 13, 2014
Another carriage fee issue is brewing in the pay-TV world -- th ...
- Live From Space, It's 'Live From Space'
MAD, Steve McClellan - Thursday, March 13, 2014
With help from its ad shop Mullen, National Geographic Channel has creat ...
- Nickelodeon Adds More Live, Animated Series And App For Nick Jr.
MediaDailyNews, Wayne Friedman - Thursday, March 13, 2014
For next season, as part of its strategy to gain more family-target ...
- Cable Nets Up Viewership In February
MediaDailyNews, Wayne Friedman - Wednesday, March 12, 2014
Although the Winter Olympics and the Super Bowl had predictable lower resul ...
- 'Cosmos' Draws Samsung, Chrysler As U.S. Sponsors
MediaDailyNews, Wayne Friedman - Wednesday, March 12, 2014
"Cosmos: A Spacetime Odyssey", Fox's 13-part science series that is also runni ...
- Sweeney To Exit Disney, Wants To Be TV Director
MediaDailyNews, Wayne Friedman - Tuesday, March 11, 2014
In a somewhat surprising move, Disney-ABC Television president and Disney Media Networ ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Comcast Signs Sony Pictures Deal For Movies, TV Shows
MediaDailyNews, Wayne Friedman - Monday, March 10, 2014
Looking to take on Amazon, Netflix and Apple, Comcast Corp. has sign ...
- Minwax Gooses Gen Y's DIY Destiny
Marketing Daily, Sarah Mahoney - Saturday, March 8, 2014
Minwax is introducing a TV campaign themed "We did that!" And it ...
- Cable Networks Must Balance Revenue Goals And Original Programming Promises
TV Watch, Wayne Friedman - Thursday, March 6, 2014
The Weather Channel will be doing more "programs" as part of i ...
- Disney-Dish's Ground-Breaking TV/Streaming Deal Disables AutoHop For ABC
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
Dish Network and Walt Disney Co. have reached what the companies s ...
- Weather Co. Touts First "AllFront," Native Ad Integrations
MediaDailyNews, Gavin O'Malley - Tuesday, March 4, 2014
Forget about upfronts or "NewFronts." Doing its part to break down med ...
- First Medical Marijuana Ads Set To Air In Mass. Next Month
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 4, 2014
Medical marijuana ads will air for the first time on TV ...
- Videology To Integrate Nielsen TV Data For Media Buying, Planning
MediaDailyNews, Wayne Friedman - Monday, March 3, 2014
Looking to gain greater influence over traditional TV media buyers, Videology, t ...