“Cosmos: A Spacetime Odyssey”, Fox’s 13-part science series that is also running on National Geographic Channel, has Samsung Galaxy and Chrysler as its official U.S.
sponsors, as well as those advertisers securing sponsorship elements in specific worldwide markets.
Airing on the Fox network, Sunday, March 9, at 9 p.m., “Cosmos,” posted a
Nielsen 18-49 rating of 2.1, around 2.6 million 18-49 viewers.
The premiere was run across 10 U.S. networks, including Fox and National Geographic Channel, as a simulcast TV event. National
Geographic Channels U.S. is a joint venture between National Geographic and Fox Networks.
Additionally. the show aired worldwide on some 220 networks in 181 countries, either on Fox
International Channels or National Geographic Channels International.
Fox says it was the largest global launch ever for a television series; the network projects the total number of
global viewers for the first episode will total more than 40 million.
Samsung Galaxy has a multiplatform partnership for customized content with “Cosmos,” including digital
extensions and off-air marketing on the Fox TV network. Also, Samsung gets sponsorship elements on the National Geographic Channel in Europe and Asian markets.
The Chrysler sponsorship deal
in the U.S. is for the Fox Television Network and National Geographic Channel, as well as with Global TV in Canada.
Like Samsung, Chrysler’s cross-platform deal includes digital
extensions and off-air marketing and sponsorship of the cross-network simulcast premiere across 10 U.S. networks. Plus, Chrysler received exposure of a premiere screening event.