Tag results for "campaigns"
- Why Marketers Need To Be Smarter About BundlingThe best campaigns are born from specialized teams working toward a shar ...
- Rivian Launches First National Brand Campaign"it's a really pivotal time for us as a business," Denise Cherr ...
- Bald MLB Spot Touts 'No Dishes' In DirecTV CampaignThe campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelic ...
- Causal AI Supports Ad Targeting Through Divestiture, Redesigning Longtime Data BizBecausal launched Monday, to set new standards for accountability and performance support ...
- Test Drive: Lincoln Navigator Takes Luxury To New HeightsA new offering is instructional videos about features like BlueCruise drivers c ...
- Automotive TV Spending Rises 10.8% In March"Basketball was on everyone's mind in March - including automotive advertisers," sa ...
- NHL Markets Stanley Cup Playoffs"It Takes Everything," created by Highdive, reveals the intensity of competition. ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- NBC Starts Fallon-Hosted Marketing Competition ShowThe unscripted TV show will see Fallon starting up a marketing agen ...
- Reddit Fosters Campaign Collaboration Between Brands, AgenciesReddit is launching a new "Partners" page designed to foster partnerships betwe ...
- Stellantis To Tweak 'Made In America' CampaignBrands looking to promote their products as American-made are confronting FTC standar ...
- Beyonce's Cecred Offers 'A Deeper Understanding Of Hair'First campaign for hair care brand "follows six diverse women, each shari ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- PayPal Launches Personalized Ads In UKPayPal Ads based on privacy has launched in the U.K. The servi ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- How To Stop Diminishing Returns In Performance MediaAd fatigue, competition, and platform changes are making it more difficult ...
- Snapchat Partners With Wendy's To Test New, Conversational Ad FormatSnapchat first started testing Sponsored Snaps in October to accelerate the grow ...
- Marketers Fool Around On April 1The motivation is April Fool's Day -- and for whatever reasons, th ...
- Serena Drops The Mic For Lincoln NavigatorLincoln began working with Williams in 2018, and she continues to ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- TikTok Expands Smart+ Catalog Ads And MoreTikTok is focused on expanding its Smart+ automated ad solution, with ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' VibesPlanet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, a ...
- Fake Semrush SEO Scam Hits Google AdsA new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Hill's Addresses Guilty Pet ParentsThe new global creative approach was born from years of research a ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send EmailsPersado has introduced an AI service for batch and trigger email campaig ...
- Snapchat Expands Creator Offerings Through Partnership With LaterSnap aims to expand its creator offerings through a partnership with Late ...
- What Election Trends Say About 2025 Ad StrategiesCampaigns that succeed in 2025 will come from advertisers that recognize t ...
