- Dunkin' Faces Backlash Over Genetics Reference
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 31, 2025
"The reference to genetics...has led to some criticism online," per Newsweek, echoi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Volvo Solicits Consumer Stories, Holds Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
Creative includes a longform video featuring some of the founding dealers. ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...
- Scout Motors Builds Anticipation With 'Baja' Campaign
Drive Time, Tanya Gazdik - Monday, July 21, 2025
"We always look for these moments of connection at the Scout bran ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- Kia Shows The Joy Is In The Journey
Marketing Daily, Tanya Gazdik - Sunday, July 13, 2025
"This campaign is a love letter to the great American road tri ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Miele Makes Its U.S. Ad Debut With 'Rumored For A Reason'
Marketing Daily, Sarah Mahoney - Monday, July 7, 2025
Long known in Germany for its high-end appliances, Miele is courting Americ ...
- Test Drive: Infiniti QX60 More Than A Refresh
Drive Time, Tanya Gazdik - Monday, July 7, 2025
A new campaign from Publicis Q includes the spot "The Following" playi ...
- Small World: Lil McDonald's Happy Meals Launches Worldwide
MAD, Fern Siegel - Thursday, July 3, 2025
Tms' multichannel campaign spans toys, digital and retail. ...
- Meta Centralizes Ad Process Across WhatsApp, Facebook, Instagram
MediaDailyNews, Colin Kirkland - Wednesday, July 2, 2025
Meta has announced several updates to its ad offerings, including centralizing t ...
- Cost Of Invisible Media Grows Despite Concerns
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 2, 2025
Amplified's study puts a price on media investments that fail to effective ...
- Losing Links: Are Marketers Ready For Google's FDL Shutdown?
Email Insider, Ray Schultz - Monday, June 30, 2025
App developers have until August 25 to implement a replacement, URLgenius poin ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Multichannel Depot: Email, Push, WhatsApp Campaigns From One Location
Email Insider, Ray Schultz - Tuesday, June 24, 2025
Klaviyo is unveiling cross-channel capabilities, with some still in beta. ...
- 'Inference,' Google's Latest Ad-Targeting Focus
MediaDailyNews, Laurie Sullivan - Tuesday, June 24, 2025
Advertisers will soon have faster hardware and software support to run a ...
- Volkswagen Campaign Promotes Soccer Inclusion
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2025
"Welcome To Our Turf" emphasizes the importance of representation across every pitc ...
- Jeep Plays Up 'Jurassic World Rebirth' Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 18, 2025
Both Jeep and the movie franchise are steeped in adventure, excitement a ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Pharma, Outdoor, Other Awards Presented At Cannes
MAD, Steve McClellan - Monday, June 16, 2025
During the first awards ceremony at Cannes, awards were also bestowed f ...
- Amazon Ads Launches Live Signals In Cloud
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Amazon Live signals in Amazon Marketing Cloud has launched to give advertise ...
- AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
Email Insider, Ray Schultz - Monday, June 16, 2025
Brands need to rethink governance throughout the entire email creation process, Stens ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Cheetos Tries A Shape Contest To Boost Flagging Sales
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
This version of the #CheetosShapeHunt comes with a $10,000 prize. ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...