- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...
- Volkswagen Brings Back 'Drivers Wanted' For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, February 3, 2026
"We chose to reimagine it at a time when people are looki ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Hyundai Makes 'Every Day Epic' With Palisade Creative
Marketing Daily, Tanya Gazdik - Sunday, January 25, 2026
Campaign feature two ads starring actor and filmmaker John Krasinski and h ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Newsletter Gold: How Publishers Can Get The Most Out Of Their Inventory
Publishing Insider, Ray Schultz - Friday, January 23, 2026
Boostr and Passendo team up to offer one source of truth f ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- Honda Launches Olympics Creative
Marketing Daily, Tanya Gazdik - Thursday, January 22, 2026
The modular campaign will allow key creative content to be mixed a ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Meta's Manus Gains Web Traffic Data For AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 13, 2026
Similarweb will provide web traffic and engagement data that integrate into Man ...
- Discounts Don't Always Work Post-Holiday
Around the Net In Media, Ray Schultz - Wednesday, January 7, 2026
A holiday campaign by a well-known retailer produced record traffic and order ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- Bloopers Reel Shows Problems With AI Content
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 29, 2025
The parody includes comical AI hallucinations and inconsistencies, including some serious proble ...
- Toyota Partners With Sisqo For Parody
Marketing Daily, Tanya Gazdik - Wednesday, December 24, 2025
Sisqo's "Thong Song" becomes "Thon Song," a comedic, high-energy reinvention built ...
- EU: TikTok Ordered To Add Search, Ad Filters
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 24, 2025
TikTok will introduce additional search options and filters after the European Commissi ...
- Guess Who Tops Newsom's Just-Released Most-Wanted List
Red, White & Blog, Joe Mandese - Monday, December 22, 2025
The California governor last week unveiled the state's own "Top 10 Crimin ...
- Apple Boosting Ads On App Store
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2025
Early next year, Apple will begin running additional ads in search resul ...
- PayPal Bank Would Provide Capital To SMB Advertisers
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2025
If approved, PayPal Bank would improve its small business lending capabilities, providi ...
- Meta Pushes Creator-Brand Partnerships For Holiday Campaigns
MediaDailyNews, Colin Kirkland - Friday, December 12, 2025
To help advertisers and agencies better identify worthwhile UGC content, Meta wi ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- LinkedIn Ad Updates Aim For Brand Awareness
MediaDailyNews, Colin Kirkland - Tuesday, December 9, 2025
LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B markete ...
- Marketers Rethink Ads In News Environments, Emphasize Suitability, Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 10, 2025
Research reveals 60% of marketers said ads in news environments outperform the ...
- Spotify's Annual 'Wrapped' Campaign Squares Off With 'Unwrapped' Boycott
Marketing Daily, Danielle Oster - Monday, December 8, 2025
The digital music service launched what it called a "bigger and bolde ...
- A Fully Agentic GTM Platform Starts Its F1 Engines
Data & Programmatic Insider, Laurie Sullivan - Monday, December 8, 2025
AI-native digital ad platform Metadata.io recently launched a new agentic ad platfo ...
- Better Pairing? Streaming + Social: Higher Recall, Purchase Intent
Advanced TV Insider, Wayne Friedman - Wednesday, November 26, 2025
The study by Comcast's Universal Ads was largely focused around "emerging brands ...
- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...