Toyota is partnering with multiplatinum artist
Sisqó for a parody track for Toyotathon, Toyota’s annual year-end sales event.
Sisqó’s “Thong Song” becomes “Thon Song,” a comedic,
high-energy reinvention built to become the anthem of Toyotathon, giving fans the song they never knew they needed.
A national tease will air on Christmas Day during
Netflix’s NFL coverage. The 15-second spot, titled “Everywhere Remix” gives fans their first listen and ends with a playful nod to the reimagined hook:
“Toyotathon-thon-thon-thon-thon…”
The ad was created by Saatchi & Saatchi.
“Fans have transformed Toyotathon into a true pop culture moment,”
said Dedra DeLilli, vice president, marketing communications at Toyota Motor North America, in a statement. “From memes and merch to social media buzz and a full-fledged NFL
‘carspiracy,’ the celebration has grown far beyond a year-end sales event. By collaborating with Sisqó to reinvent his iconic hit, we’re tapping into a moment fans already
love and introducing a playful twist built to keep the Toyotathon magic alive."
advertisement
advertisement