- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- For Petco, Snoop Dogg Resurrects OG Doberman
Marketing Daily, Sarah Mahoney - Wednesday, June 14, 2023
In new ads, tha Doggfather stars as the human version of ...
- Google Pixel Takes Technology To Hip Hop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
Google partnered with Live Nation and Mass Appeal to bring 50 yea ...
- TVision, DoubleVerify Strike Ad-Attention Partnership For CTV
Television News Daily, Wayne Friedman - Tuesday, June 13, 2023
The partnership will provide ad-attention data attached to ad exposure and viewab ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- New Gatorade Brand Exec Tees Up Nostalgic Blast
Marketing Daily, Sarah Mahoney - Friday, June 9, 2023
In the first ad under new chief brand marketer Anuj Bhasin, Gatora ...
- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- Indicted Former President - And A Future TV Marketing Campaign?
TV Watch, Wayne Friedman - Monday, June 12, 2023
Think six months from now, when the former President is out ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- Game On: Coca-Cola, League Of Legends Launch New Flavor
MAD, Fern Siegel - Thursday, June 8, 2023
A limited-edition flavor, Coca-Cola Ultimate, is the brand's first collaboration with ...
- Ikea Shows Off An AR-Enabled 19-Foot Shopping Bag
Marketing Daily, Sarah Mahoney - Thursday, June 8, 2023
With a way larger-than-life version of that bright blue bag, the furnitu ...
- LinkedIn Announces Ad Formats, Features Allowing Members To Message Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats a ...
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback Fragrance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 6, 2023
The giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- Volkswagen Unveils Three-Row ID. Buzz Electric Van
Marketing Daily, Tanya Gazdik - Friday, June 2, 2023
"This is an icon reimagined for the future," VW's Andrew Savvas to ...
- Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, June 3, 2023
VP Marketing Colleen Nash explains the reasoning behind a new campaign th ...
- Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less
Television News Daily, Wayne Friedman - Friday, June 2, 2023
Major advertisers should maintain their TV campaigns in the summer season, whi ...
- Dick's Ready To Expand Large-Store Format
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
With sales surging, the retailer says the House of Sport format ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- Big-Spending Kraft Launches 'It Has To Be Heinz'
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
For the first time in 150 years, Heinz will have a unifi ...
- Cars.com Launches Brand Campaign Featuring New Logo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
The effort is "rooted in the recognition that car buying is exciti ...
- Surfrider Foundation Ad Campaign Rallies 5-Year Plan
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The Surfrider Foundation, a national nonprofit, launched a campaign to rally ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnion
MediaDailyNews, Joe Mandese - Wednesday, May 31, 2023
The deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 31, 2023
Following key creative strategies can drive higher performance for luxury brand campaig ...
- Lovesac Leverages Luxury Image For Everyday Couches
D2C Insider, Sarah Mahoney - Tuesday, May 30, 2023
With a 25th birthday party and focus on value, the company hop ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Kotex, Intimina, Aim To 'Normalize Periods"
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
Kotex and Intimina campaigns are the latest in the move toward frank ...