- Kotex, Intimina, Aim To 'Normalize Periods"
Marketing Daily, Sarah Mahoney - Thursday, May 25, 2023
Kotex and Intimina campaigns are the latest in the move toward frank ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Pride Portfolio: For Them Honors Drag, Calvin Klein Loves Euphoria
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, May 23, 2023
With lines like "Drag is Divine," one campaign defends besieged drag artist ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- OkCupid: Pick A Pride Parade For A First Date
Marketing Daily, Sarah Mahoney - Monday, May 22, 2023
The app's hoping to make Pride events even more engaging. About 2 ...
- Google Enters Next Phase Of Advertising Through Automation, Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 23, 2023
Automatically generated custom ads being tested in Search and Shopping will ro ...
- Warner Bros. Discovery Starts Programmatic/Direct Deal Digital Video Ad Platform
Television News Daily, Wayne Friedman - Wednesday, May 17, 2023
WBD is starting up an in-house, programmatic and direct deal-making platform call ...
- McDonald's Replaces Product Placement With Streaming Delivery Through App
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery servi ...
- Email Marketing Isn't Dying -- Here's How To Use It
Around the Net in Email, Ray Schultz - Tuesday, May 16, 2023
Email marketing is thriving despite the increased number of spam emails a ...
- Meta Bows AI Sandbox, New Advantage+ Features For Advertisers
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
New generative AI tools in Meta's Advantage ad platform let advertisers crea ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- AI Taste Test: Marketers Can't Pick The Best Campaign Performers
Email Insider, Ray Schultz - Thursday, May 11, 2023
Only a third of marketers can correctly choose the AI-generated variations ...
- Google Debuts Fold Phone Spots Following I/O 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 11, 2023
The Google Fold announcement with video spots is the next chapter ...
- New CEO: Under Armour Must Build Brand Heat
Marketing Daily, Sarah Mahoney - Tuesday, May 9, 2023
With weak sales in the U.S., the athletic apparel company plans ...
- Data Remains A Major Challenge For Many Reasons
Data & Programmatic Insider, Laurie Sullivan - Monday, May 8, 2023
Brands often have too much data, and they lack the ability ...
- Marigold Adds SMS, Allowing Text, Email To Be Managed From One Place
Email Marketing Daily, Ray Schultz - Monday, May 8, 2023
Marketers can conduct personalized campaigns from Marigold's Emma platform. ...
- Maybelline, Pinterest Dial Up Mental-Health Offers
Marketing Daily, Sarah Mahoney - Friday, May 5, 2023
The beauty brand is working with Pinterest to encourage people to rea ...
- Intent Data Drives Higher Ad Clickthrough Rates: Study
Email Marketing Daily, Ray Schultz - Friday, May 5, 2023
Intent-based targeting leads to better results in pay-per-click campaigns, and A/B tes ...
- Snort. Snuffle. Toss. New Casper Ads Are Here For All Your Nocturnal Moves
Marketing Daily, Sarah Mahoney - Thursday, May 4, 2023
Called "For the love of sleep," the new campaign highlights the company ...
- Litmus Launches AI-Driven Email Marketing Product
Email Marketing Daily, Ray Schultz - Wednesday, May 3, 2023
The AI-powered tool, now in beta, reduces workflow while supporting email campaign ...
- Thousand Items From Ad Biz And TV History Up For Auction Next Month
TVBlog, Adam Buckman - Wednesday, May 3, 2023
Advertising items up for auction in June are part of a sprawli ...
- YouTube Announces New Ad Formats On Shorts
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
YouTube announced a series of new ad formats rolling out to t ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Email Marketing Daily, Ray Schultz - Tuesday, May 2, 2023
AdRoll has launched what it calls an automation builder -- a to ...
- Meta Tests New Automated Tools For Shops Ads, Implements Required In-App Checkouts
Digital News Daily, Colin Kirkland - Friday, April 28, 2023
Meta has announced its further investment in AI ad targeting through Sho ...
- Mother's Day Stresses Moms Out. Orangetheory, Coach, Walmart Have Answers
Marketing Daily - Top of the News, Sarah Mahoney - Monday, May 1, 2023
This year, brands are welcoming the holiday with a little more nuanc ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure Attention
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
IAS and Lumen Research believe the partnership will change the way digit ...
- American Express's Resy Focuses On Customer Experience In First Global Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
The global campaign intends to help diners find and book tables ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...