- Amazon Ads Advances DSP Machine-Learning Models
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 28, 2023
On the heels of its earnings report Thursday, Amazon Ads has develop ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...
- Sam's Club Adds Retail Media Network Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Sam's Club is connecting advertisers with a certified network of agencies a ...
- Shapermint Wants Women To Boost their 'Momfidence'
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 24, 2023
The shapewear brand is using new influencers, asking mothers to fearlessly flau ...
- Microsoft Drops Twitter From Ad Platform As Elon Musk Files Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, April 22, 2023
Elon Musk accused Microsoft of using data from Twitter without permission ...
- Lundberg Farms Quits Earth Day In Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Lundberg Family Farms has launched a campaign to convey that every d ...
- Microsoft Advertising Expands Latin America Presence Through Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 20, 2023
Microsoft Advertising will expand its presence in the Latin America region throu ...
- For 420, Bic Lights Up With Snoop, Willie And Martha
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2023
The world never tires of weed jokes involving Snoop Dogg, Willie Nels ...
- Chewy Salutes Those 'Favorite Child' Pets
Retail Insider, Sarah Mahoney - Wednesday, April 19, 2023
This ecommerce company knows dogs and cats really are people. Its C ...
- CleverTap Offers AI-Driven Tool For Creating Messages
Email Marketing Daily, Ray Schultz - Tuesday, April 18, 2023
The new solution can suggest creative and revisions based on the rig ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Constant Contact Unveils AI Email, Text Tool For SMBs And Nonprofits
Email Marketing Daily, Ray Schultz - Monday, April 17, 2023
The new content generator, built partly on ChatGPT, helps brands "send tailor ...
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Mediapsssst, Richard Whitman - Thursday, April 13, 2023
The man behind it is serial entrepreneur Rajiv Dingra, who built a ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Dove's Self-Esteem Project Partners With Lizzo To Protect Kids On Social Media
Digital News Daily, Colin Kirkland - Wednesday, April 12, 2023
On Tuesday, Dove hosted a live forum on Dove's YouTube channel, Instagra ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Kia Shows Compact SUV's Capabilities
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2023
In ad, father and daughter's trip in a Kia Seltos reflects "unexpect ...
- Toyota Debuts Campaigns for Prius, Prius Prime, Corolla Cross Hybrid
Marketing Daily, Tanya Gazdik - Tuesday, April 11, 2023
Corolla Cross Hybrid sales expected to be about 50% multicultural while Pri ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3
Data & Programmatic Insider, Laurie Sullivan - Monday, April 10, 2023
Global media platform Teads shared the key carbon benefits of working wi ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- C4 Smart Energy Campaign Centered On Mental Focus
Marketing Daily, Steve Ellwanger - Wednesday, April 5, 2023
The "Stay Focused" brand platform is based on consumer research the compa ...
- What Happened To Account-Based Marketing?
Marketing Insider, Scott Gillum - Wednesday, April 5, 2023
Somewhere down the line, account-based marketing (ABM) became a technology platform. Whe ...
- The Demise of Linear TV Is Greatly Exaggerated
Television News Daily, Howard Shimmel - Tuesday, April 4, 2023
The real challenge is how to manage reach and frequency across platfor ...
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 30, 2023
Fox has partnered with Givsly, a purpose-led ad and marketing company, usi ...
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseba ...
- Scott's Re-Enlists Fearless Scotsman For Worn-Out Pandemic Lawns
Marketing Daily, Sarah Mahoney - Tuesday, March 28, 2023
People have been living in backyards for years now. A popular 'Ga ...
- Comscore Expands 48-Hour Measurement To All Local TV Markets
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
The expansion of its 'Pulse' measurement service for all local TV statio ...
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Microsoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 24, 2023
Data-security company Veza launched an ad/ marketing campaign riffing off the noti ...