Litmus, a provider of email marketing services, is offering an AI-powered tool that it says supports email campaign creation at scale.
The new offering, Litmus Assistant, has been
launched in beta.
Litmus hopes to “make it easier to optimize and personalize emails — design, build, test, collaborate, and ultimately deliver" optimal
audience experiences through high-performing email campaigns, says Erik Nierenberg, CEO of Litmus.
According to the company, Litmus Assistant offers these features:
- A subject-line generator that scans email copy and suggests five subject line options.
- The tone of voice option rewrites email copy in different tones to ensure
the message tone aligns with brand voice.
- A language translator every translates the copy into languages popular with subscribers, thus fostering
inclusion.
Litmus cites research from Forrester and Statista showing that brands using AI for email marketing can increase their open rates by up to 40% and
revenue by an average of 13.2%
“We believe the possibilities are endless when it comes to how AI will help marketers gain efficiency in their email workflow,” Nierenberg says.