- Building Brand Relevance via Brand Truths & Organic Consumer Behavior on Social
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
A campaign grounded in organic social behavior enables customers to easily conne ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- Looking at Attribution Beyond Posts
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Creating impactful television campaigns that deliver on key performance indicators meaningful ...
- Toyota, Warner Bros. Partner To Promote Pickup Truck
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2023
The campaign extends across digital video, cinema, programmatic and paid search includi ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- One Sound Doesn't Fit All Campaign Explores Audio
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Many have heard the phrase "one size doesn't fit all." And whi ...
- Google Pixel Soccer Spot Features Megan Rapinoe
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Google has launched its Women's World Cup campaign featuring soccer star a ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- What Are Prediction Markets And Why Should You Care?
MediaDailyNews, Ed DeNicola - Monday, July 24, 2023
The wisdom of crowds theory says that if you total people's insight ...
- Toyota Focuses On Hispanic Audience With Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2023
During the 2023 Concacaf Gold Cup tournament, Toyota engaged with and shar ...
- Grassroots Group Campaign Urges Viewers To Act Against Climate Change
Mediapsssst, Richard Whitman - Wednesday, July 19, 2023
The ads, created by the Potential Energy Coalition on behalf of Scien ...
- Automation Shows Profitability
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 19, 2023
Google has been touting automation in advertising for years. Marketers initially reject ...
- Ikea Woos Gen Z With Slice-Of-Life Anime
Retail Insider, Sarah Mahoney - Wednesday, July 19, 2023
The retailer wants to win over the back-to-college crowd by turning do ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- With Image Search And Keke Palmer, Zenni Maps Out Next Steps
D2C Insider, Sarah Mahoney - Monday, July 17, 2023
As Zenni turns 20, the ecommerce trailblazer eyes new celebrity collaborations a ...
- American Tourister Sends Gen Z On A Technicolor Road Trip
Marketing Daily, Sarah Mahoney - Monday, July 17, 2023
For its 90th anniversary, the No. 2 luggage brand wants to se ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Performance Marketing Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- Mini USA Uses AI To Create Shareable 'Inner Voice' Videos
Marketing Daily, Tanya Gazdik - Thursday, July 13, 2023
Better than any car salesman or dealership, the most persuasive voice ...
- Google Campaign Merges Its Browser With The Fastest Sport
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Google's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- Study: Marketers Lack Confidence In Reliability Of Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Nearly half of marketers participating in study conducted by Forrester Consulting ...
- AT&T Partners With WNBA Players For Contest, AR Experience
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
The campaign for the contest features two WNBA players and two U. ...
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
Marketing Daily, Sarah Mahoney - Friday, July 7, 2023
The deodorant brand is kicking off a multi-phased marketing campaign, hoping wom ...
- Hot Dog Hype: Tasty, Bad For You And Back In The Spotlight
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 7, 2023
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin ...
- Albertsons Cos. Debuts First Cause Effort For O Organics
Retail Insider, Sarah Mahoney - Wednesday, July 5, 2023
Summer means up to 22 million American kids lose access to fr ...
- Keebler Steps Out of the Dark With 'Magic Is Here'
CPG Insider, Sarah Mahoney - Thursday, June 29, 2023
After a 15-month hiatus, Keebler is deploying Ernie and the Elves agai ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- Les Mills Trades Rage Workouts For 'Choose Happy' -- With Chance To Move To New Zealand
Marketing Daily, Sarah Mahoney - Tuesday, June 27, 2023
The fitness chain's new campaign helps "Ted Lasso"'s angriest athlete find t ...
- NBCU Integrates Blockgraph Into Its 'One Platform' Ad-Tech Stack
MediaDailyNews, Joe Mandese - Wednesday, June 28, 2023
Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enabl ...