- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Digital CPMs Plummet, 2H Rebound Expected
MediaDailyNews, Karlene Lukovitz - Thursday, August 31, 2023
With the economy and consumer sentiment showing major improvement, major jumps ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Clash Of Republican Battle Bots Raises Usual Debate Questions
TVBlog, Adam Buckman - Wednesday, August 30, 2023
The 2024 presidential campaign debates have arrived, and so has the quadrenni ...
- With 'New Frontiers,' Neiman Marcus Goes For Grit, Guts, Glamour
Marketing Daily, Sarah Mahoney - Monday, August 28, 2023
In its first campaign under new leadership, luxury retailer aims for ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Dove Celebrates Armpits In NYC Transit Push
Marketing Daily, Sarah Mahoney - Thursday, August 24, 2023
The beauty brand is launching a new "Real Beauty" message in t ...
- X Blocks Links To Political Organizing Platform Used By Democratic Party
MediaDailyNews, Colin Kirkland - Thursday, August 24, 2023
X has been called out for temporarily blocking links to NGP VA ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Candidates' TV Ad-Buy Meal: Does That Come With An On-Air Interview Side?
TV Watch, Wayne Friedman - Wednesday, August 23, 2023
Even wealthy candidates need earned-media exposure - something ad money can't bu ...
- Ibotta Shifts To Brand-Awareness Spending
D2C Insider, Sarah Mahoney - Monday, August 21, 2023
As groceries get pricier -- and consumers feel more pinched -- t ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Pandora Signs On Ashley Park, Expands Lab-Grown Offers
Marketing Daily, Sarah Mahoney - Tuesday, August 15, 2023
Pandora Lab-Grown Diamonds will now be available in some 700 of Pandora ...
- Steven Singer Gives Away $3M In Lab-Grown Diamonds While Promoting Real Ones
MAD, Fern Siegel - Wednesday, August 9, 2023
The move dovetails with the new campaign that promotes Earth-born diamonds ...
- Who Knew? Menopause's Workplace Stigma Costs Businesses $
Pharma & Health Insider, Les Luchter - Thursday, August 10, 2023
Mayo Clinic estimates $1.8B losses in annual worktime due to menopausal wom ...
- Walmart Testing In-Store Ads, Demos
MAD, Fern Siegel - Tuesday, August 8, 2023
Brands interested in purchasing this ad space will be able to choo ...
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
The attention offering can be used across a campaign's lifecycle, from planni ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Genesis Drills Down On Design Details
Marketing Daily, Tanya Gazdik - Sunday, August 6, 2023
Themed "Luxe is in the Details," the effort features three 30-second ...
- Visit Dublin (Ohio) Targets Young Midwest Families
Marketing Daily, Tanya Gazdik - Thursday, August 3, 2023
With "a city that boasts a field of concrete corn statues, it ...
- Hoka Shows Off New Kicks In Times Square
MediaDailyNews, Joe Mandese - Thursday, August 3, 2023
The campaign, which was created by Jellyfish, utilizes two of Clear Chann ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- Apple Pay Launches Campaign Featuring TikTok
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 1, 2023
Apple Pay has launched an ad campaign in the United States a ...
- Burberry Taps Emma Mackey For New Goddess Fragrance
Marketing Daily, Sarah Mahoney - Tuesday, August 1, 2023
Emma Mackey may play a Nobel-winning physicist in "Barbie." But she's leadi ...
- Man Bots Dog, Cats Too
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The Ad Council this week breaks a national PSA campaign for anim ...
- With Walker Hayes, Great Clips Shoots For TikTok Stardom
Retail Insider, Sarah Mahoney - Wednesday, August 2, 2023
The hair salon franchise hopes to catch lightning in a bottle, tyi ...
- Where Ecommerce Implements Technical SEO/Schema
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking a ...