• by Sarah Mahoney  @mahoney_sarah, August 15, 2023

Pandora is the latest brand to team up with Ashley Park (“Emily in Paris”). If it seems like Park is suddenly everywhere, that’s not your imagination. Long a Broadway star, she’s on the big screen in “Joy Ride.” She’s also got TV gigs like “Beef” and “Only Murders in the Building.” And the singer-dancer is also collaborating with Skechers on a glam sneaker collection, and in fake conferences for Deep Eddy Vodka.

The Denmark-based Pandora announced the partnership during Copenhagen Fashion Week and said Park will appear at global events and in ads.

Separately, the retailer says it is introducing three new lab-grown diamond collections.

Pandora Nova features round brilliant or princess cut stones and introduces a proprietary four-prong setting that reveals more of the diamond. Pandora Era aims to reinterpret timeless, classic styles. And Pandora Talisman has five pendant designs intended to appeal to Pandora fans that favor the familiar charm jewelry.

The move also includes geographical expansion. Pandora Lab-Grown Diamonds are already sold in the U.K., U.S. and Canada, and will now move into Australia, Mexico and Brazil. That means the stones will be available in some 700 of Pandora’s 2,500 stores.

The company plans to promote the new collections with a campaign starring “a cast of cultural icons,” scheduled to break later this month.

“The new collections and accompanying campaign bring our unique point-of-view on diamonds to life. Our diamond jewelry is not only for special occasions but something you can wear to add joyful sparkle every day and everywhere,” said chief marketing officer Mary Carmen Gasco-Buisson, in the announcement. “This commitment to democratizing diamonds and the wonderful meaning they carry make lab-grown diamonds a perfect fit for Pandora.”

Pandora also just announced financial results, with better-than-expected second-quarter sales. And it raised its forecast for the remainder of the year, predicting a sales increase of between 2% and 5%. Previously, the company had said sales might decline as much as 2%.