- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Match, Calm Team Up For Healthier Singles
Marketing Daily, Sarah Mahoney - Tuesday, October 10, 2023
The two brands partner up to show how self-love and mental heal ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Performance Marketing Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI Misinformation
Marketing Daily, Laurie Sullivan - Tuesday, October 3, 2023
AIandYou says this is the first multicultural public awareness campaign on ...
- Who Is The 'Realest Person On Earth'? Q&A With BeReal's Julian Hislop
MediaDailyNews, Colin Kirkland - Wednesday, October 4, 2023
BeReal, the purposefully unglamorous one-post-a-day, ad-free app, has begun looking for t ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 Minutes
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
LinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- HubSpot Launches First National Ad Campaign On NFL Sunday Ticket
Marketing Daily, Laurie Sullivan - Monday, October 2, 2023
HubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- Honda Keeps Dreaming In Brand Effort
Marketing Daily, Tanya Gazdik - Friday, September 29, 2023
The effort features a brand mural debuting in New York and L ...
- Lexus Focuses On Modern Families For TX
Marketing Daily, Tanya Gazdik - Wednesday, September 27, 2023
Whether headed to a sports practice or a weekend getaway, the ...
- Trump Attacks NBC News, MSNBC: So No Trump Ads On Those Networks?
TV Watch, Wayne Friedman - Wednesday, September 27, 2023
Trump is attacking Comcast, NBC News and MSNBC and says they shou ...
- Georgia May Jagger Stars In Another Denim Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 24, 2023
British-American model Georgia May Jagger is starring in 7 For All Mankind’s fa ...
- Autotrader Brings Back Kenan Thompson
Marketing Daily, Tanya Gazdik - Friday, September 22, 2023
This is Autotrader's second campaign with Thompson, an extension of the bra ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- Google To Let Advertisers Converse With AI-Based Ad Platform
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
Google has been testing the conversational experience with a small group ...
- Watchdog Ranks Adland's Work For Fossil-Fuel Industry, WPP Tops The 'F-List'
MAD, Steve McClellan - Tuesday, September 19, 2023
The Clean Creatives 2023 report is timed to "Climate Week NYC" a ...
- Weathering Climate Change: What Ad Buyers Can Do About It
Planning & Buying Insider, Ray Schultz - Thursday, September 21, 2023
Ad Net Zero provides a roadmap for the advertising industry. But wi ...
- With 'Goaldiggers,' Dating App Celebrates High Achievers
D2C Insider, Sarah Mahoney - Monday, September 18, 2023
The League looks to connect ambitious singles and unapologetically weeds out slack ...
- Societal Issues Worldwide Show Up In Search And Performance
Performance Marketing Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- Adobe Predicts Holiday Roller Coaster For Prices Online
Performance Marketing Insider, Laurie Sullivan - Friday, September 15, 2023
Search marketers will need to pay extra attention when crafting campaign messag ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Bloomberg Media Launches Brand Campaign Highlighting 'Context'
Publishers Daily, Ray Schultz - Tuesday, September 12, 2023
The multimedia effort was created with Wieden+Kennedy New York. ...
- TikTok Partnership With TransUnion Gives Marketers Attribution Measurement
MediaDailyNews, Colin Kirkland - Friday, September 8, 2023
TikTok has announced an attribution partnership with TransUnion to enhance the effectivene ...
- Four NFL Phenoms Fuel 'Energy That Hits' For C4 Energy
Marketing Daily, Danielle Oster - Thursday, September 7, 2023
Running beyond the end of the season, the campaign is part ...
- Spotify Opens Platform To Cannabis Ads
MediaDailyNews, Colin Kirkland - Thursday, September 7, 2023
Cresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Oscar Mayer Scrambles Up Prepared Breakfast Category
Marketing Daily, Danielle Oster - Wednesday, September 6, 2023
Scrambling around in the mornings to fit in a hearty breakfast ju ...
- Going Bananas With AI: Mailchimp Offers GenAI Capability As Part Of Intuit Suite
Email Insider, Ray Schultz - Wednesday, September 6, 2023
Small businesses can revise or create emails and email campaigns with Intu ...
- Captain Morgan Sets Shore For Alcohol-Free Market
Marketing Daily, Danielle Oster - Tuesday, September 5, 2023
The fast-growing sober-curious market is getting a little Captain in it. ...
- Fireball Releases Trash-Talking 'Sympathy' Cards For Football Season
Marketing Daily, Danielle Oster - Tuesday, September 5, 2023
For good-natured razzing among rival fans, Fireball Cinnamon Whiskey brings the b ...
- First Crack At Black Friday: Start Your Cyber Week Email Marketing Now
Email Insider, Ray Schultz - Tuesday, September 5, 2023
The big day will be Black Friday, with Cyber Monday close behi ...