- In New Campaign, JBL Is All Ears
Marketing Daily, Sarah Mahoney - Friday, December 15, 2023
A series of videos salutes "eardividuals," and aims to break through t ...
- Sam's Club Connects CTV, Video Search, Interactive Product Pages
MediaDailyNews, Laurie Sullivan - Wednesday, December 13, 2023
Sam's Club has an ambitious video ads program that launched Tuesday, targeti ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- Hinge Is Handing Out $1 Million To Help Gen Z Socialize
Marketing Daily, Sarah Mahoney - Tuesday, December 5, 2023
Today's typical Gen Z-er spends 1,000 fewer hours with other people p ...
- Yahoo's DSP Feature Combines AI And First-Party Data
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
The addition of AI into its Yahoo's demand-side platform aims to impro ...
- Santa Claus Cited As Ultimate Influencer In Samsung Ads Data
MediaDailyNews, Laurie Sullivan - Wednesday, December 6, 2023
The survey of holiday shoppers shows getting a discount on a produ ...
- Marketers Dusting Off MMM With AI, ML Integrations
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
Advancements in machine learning, automation, and data analytics continue to push media-m ...
- Test Drive: Toyota Tacoma Is Truly A 'Badass Adventure Machine'
Drive Time, Tanya Gazdik - Monday, December 4, 2023
The truck's campaign will target "spontaneous adventurers" who are younger, more diver ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Black Friday Booty: Traffic Fell Slightly, Identity Was A Challenge
Email Insider, Ray Schultz - Monday, November 27, 2023
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Websi ...
- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Google Turns To European Regulators To Fix Apple iMessage Compatability
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
In a move that could smooth delivery of marketing messages for advertiser ...
- 'Parents Don't Get B2B' In LinkedIn's New Marketing Campaign
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
To promote its B2B services, LinkedIn launched a new marketing campaign th ...
- Agencies Now Recognized Under TikTok's Marketing Partners Program
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
The new "Agency" category will help brands looking to run creative a ...
- Why Crafting An Effective Media Plan Is Like An Endurance Sport
Planning & Buying Insider, Chris Portella - Wednesday, November 8, 2023
Endurance training and media planning both require discipline, dedication, adaptability and ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- X Amplifies 'Detrans' Campaign In 'Timeline Takeover'
MediaDailyNews, Colin Kirkland - Friday, November 3, 2023
It appears that Elon Musk's new Twitter, now X, is comfortable prioritizi ...
- Disney Explores The Power Of Wishes In Holiday Campaign
Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2023
As it celebrates its 100th anniversary, Disney on Wednesday launched its holid ...
- TikTok Announces Integration For Salesforce Marketing Cloud
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
TikTok has launched a new no-code integration for Salesforce Marketing Cloud. ...
- ANA Uses 'Theo's Story' To Launch Effort Combating Online Hate
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
The spot, created by Ogilvy, follows the story of an LGBTQ+ you ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Performance Marketing Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...