- Coke Targets Latino Communities With 'Caroling All The Way Con Coca-Cola'
Marketing Daily, Danielle Oster - Monday, December 29, 2025
The activations, featuring performances by carolers and the delivery of Coca-Cola Holid ...
- Coca-Cola Kicks Off 2026 World Cup Trophy Tour
Marketing Daily, Danielle Oster - Wednesday, December 17, 2025
The tour will bring the original World Cup Trophy to fans ...
- Coca-Cola Names Henrique Braun Next CEO
Marketing Daily, Danielle Oster - Thursday, December 11, 2025
Current COO Henrique Braun will replace James Quincey Coca-Cola's CEO, effective Mar ...
- 2 Soda Brands Try Scent-Based Marketing
Marketing Daily, Danielle Oster - Monday, December 8, 2025
Olipop has soda-scented wrapping paper, while Mug Root Beer is releasing ...
- Pepsi Leans Into Dirty Soda Trend With Promotion For Wild Cherry & Cream
Marketing Daily, Danielle Oster - Friday, December 5, 2025
The social campaign is built around a promotional giveaway on Instagram, alo ...
- The Pepsi Challenge Is Expanding In 2026
Marketing Daily, Danielle Oster - Wednesday, December 3, 2025
One version will pit Pepsi Wild Cherry Zero against Coke Cherry Ze ...
- Pepsi Promotes Prebiotic Cola Launch With Shoppable Amazon Ad
Marketing Daily, Danielle Oster - Friday, November 21, 2025
Running during Amazon Prime's Black Friday NFL stream, the ad will l ...
- Pepsi Champions Pizza, Pepsi As 'The Ultimate Duo'
Marketing Daily, Danielle Oster - Thursday, November 20, 2025
The collaborative campaign with convenience store chain Casey's is running across digita ...
- What Marketers Can Learn From Backlash To Coke AI Ads
Marketing Daily, Danielle Oster - Saturday, November 15, 2025
"Even sophisticated AI animations can appear cold or impersonal if they overshad ...
- Sodastream Promotes New Tech, Holiday Fun
Out to Launch, Fern Siegel - Friday, November 7, 2025
The digital campaign carries the tag: "Drink better and host better." ...
- Coca-Cola Unveils 2026 Winter Olympic Roster, Kicks Off 'Refresh Like A Champion'
Marketing Daily, Danielle Oster - Friday, October 31, 2025
The long-time Olympic sponsor's list of athlete ambassadors included speed skater Er ...
- Pibb A Mr. Again: Coca-Cola Rebrands, Reformulates Dr Pepper Competitor
Marketing Daily, Danielle Oster - Thursday, October 30, 2025
Mr. Pibb is relaunching with newly designed packaging in select regions, ahe ...
- Welch's Launches First Ad To Star Child Actor Since '90s
Marketing Daily, Danielle Oster - Wednesday, October 29, 2025
In nod to past family-friendly spots, "Break Out The Fancy Juice" intr ...
- Keurig Dr Pepper Shares Updates For Plan To Split Into 2 Companies
Marketing Daily, Danielle Oster - Tuesday, October 28, 2025
Timeline: the end of 2026 to separate into what it is current ...
- Coca-Cola Sees Growth From Zero-Sugar Bevs, Struggles In Coffee Category
Marketing Daily, Danielle Oster - Tuesday, October 21, 2025
The company's Q3 earnings report topped analyst expectations, largely due to t ...
- Going Beyond Cola: PepsiCo's Soda Flavors Drive Growth
Marketing Daily, Danielle Oster - Monday, October 13, 2025
Flavors like Pepsi Wild Cherry are bringing new and young consumers ...
- Mini USA Sponsors Red Bull Dance Competition
Marketing Daily, Tanya Gazdik - Sunday, October 12, 2025
tTe sponsorship included four custom display cars designed by Red Bull Ambassad ...
- Pepsi Stages 'Philly Eats Fest'
Marketing Daily, Danielle Oster - Wednesday, October 1, 2025
The latest "Local Eats Deserve Pepsi" activation turns to the city fam ...
- KDP's College Football-Themed 'Fansville' Moves Toward 'Pro Town'
Marketing Daily, Danielle Oster - Friday, September 26, 2025
One spot in the longtime campaign shows college fans confused by ...
- Googly-Eyed Soda: Jarritos Pairs With Tacos In Animated Ads
Marketing Daily, Danielle Oster - Friday, September 19, 2025
"Bringing a taco and a Jarritos bottle to life" sparks "conversation th ...
- NFL Stars Josh Allen, Justin Jefferson Crash The Tailgate For Pepsi
Marketing Daily, Danielle Oster - Wednesday, September 3, 2025
Campaign will also include experiential activations at NFL stadiums, and a ran ...
- Coca-Cola Celebrates 'Away' Fans Who 'Go The Distance'
Marketing Daily, Danielle Oster - Tuesday, August 26, 2025
The college football season campaign kicks off with a TV spot ...
- Customized Bevs: Drips By Pepsi Expands Across Regal Theaters
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
Adding unexpected ingredients to beverage staples, Drips launches Pepsi Cherry Boba Bur ...
- Mountain Dew Baja Midnight Launches As Taco Bell Exclusive
Marketing Daily, Danielle Oster - Tuesday, August 12, 2025
The "Taco Bell purple"-colored beverage combines passion fruit flavor with Baja Blast ...
- Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
Marketing Daily, Danielle Oster - Monday, July 28, 2025
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streami ...
- Starry Soda Leans Into Summer Heat With '100 Degrees, 100% Off'
Marketing Daily, Danielle Oster - Saturday, July 26, 2025
The digital campaign is supported by local activations and OOH advertising acro ...
- KDP Acquires Hydration Brand, Touts Upcoming Marketing Changes
Marketing Daily, Danielle Oster - Thursday, July 24, 2025
"We are putting data, technology and digital at the center of t ...
- Pepsi Launches Prebiotic Cola
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Months after acquiring leading prebiotic soda purveyor Poppi, PepsiCo is launching ...
- Coca-Cola To Make US Cane-Sugar-Sweetened Cola Again
Marketing Daily, Danielle Oster - Tuesday, July 22, 2025
Official announcement follows a July 16 Truth Social post by Donald Tru ...
- Suntory Launches -196 Vodka Soda With Sampling, Events
Marketing Daily, Teresa Buyikian - Monday, July 14, 2025
"We're driving liquid to lips through brand experiences" like karaoke bar takeover ...