- Ogilvy Selects Woodbury To Lead North American Creative For Coca-Cola
MAD, Fern Siegel - Wednesday, July 19, 2023
Woodbury will be responsible for driving creative work that influences the brand ...
- SodaStream: Making Your Own Pepsi Is Creative, Earth-Friendly Act
Marketing Daily, Les Luchter - Tuesday, June 27, 2023
"If you can dream it, you can stream it," declares a n ...
- Sprite's Hip-Hop Dynasty: Honoring the Beats That Changed the World
CPG Insider, Sarah Mahoney - Friday, June 16, 2023
The "Summer of Drops" campaign celebrates hip-hop's 50th anniversary and the brand ...
- Game On: Coca-Cola, League Of Legends Launch New Flavor
MAD, Fern Siegel - Thursday, June 8, 2023
A limited-edition flavor, Coca-Cola Ultimate, is the brand's first collaboration with ...
- Coke Targets Gamers With 'Ultimate' Limited Edition
Marketing Daily, Les Luchter - Wednesday, June 7, 2023
Coca-Cola teams with Riot Games to launch a limited-edition flavor, Coca-Cola Ultima ...
- Splenda Introduces Peel & Pour Drink Mix
Marketing Daily, Sarah Mahoney - Monday, June 5, 2023
The new product offers multiple servings from a single package, aimed ...
- Rapper Bad Bunny Teams With Apple Music, PepsiCo For 'Press Play On Summer'
Marketing Daily, Steve Ellwanger - Monday, May 22, 2023
QR codes on bottles of Pepsi, Mtn Dew and Starry unlock t ...
- Latina Singer Camila Cabello Leads Olipop Soda's First National Campaign
Marketing Daily, Steve Ellwanger - Thursday, May 4, 2023
In "How To Be Camila" spot, Cabello is seen hanging out wi ...
- Limited-Edition Vizzy Orange Creme Pop Promotes 'Flavor Vibe'
MAD, Fern Siegel - Friday, April 28, 2023
The hard seltzer will be available in mid-May. It joins Vizzy's fo ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- Coca-Cola Invites Fans To Create AI Images
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 21, 2023
Coca-Cola is inviting fans to use artificial intelligence to create art wi ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- Coca-Cola Will Test Artificial Intelligence To Enhance Creativity As It Resets Costa, BodyArmor
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
The Coca-Cola CEO cited "a bit of a bump in the roa ...
- Keke Palmer Stars In First Spot For PepsiCo's New Lemon-And-Lime Starry Soda
Marketing Daily, Steve Ellwanger - Wednesday, February 15, 2023
Sharing the spotlight with Palmer are the official Starry characters Lem a ...
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
Performance Marketing Insider, Laurie Sullivan - Thursday, December 15, 2022
The Recycled Records campaign introduces an original EP made up of t ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Ogilvy Names Vega As Global Creative Lead For Coca-Cola Company
MAD, Fern Siegel - Thursday, September 15, 2022
Based in New York, Vega also joins OpenX, an integrated agency mod ...
- PepsiCo Prevails In Trademark-Infringement Case With Rise Brewing
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Injunction against PepsiCo was overturned by three-judge panel after company cited mo ...
- Google Ads Creative Studio Launches With Custom Video And Display Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
Google released Ads Creative Studio on Thursday after announcing it last yea ...
- 2 Summery Brands Team Up To Give Away Pool Time
Marketing Daily, Les Luchter - Monday, July 11, 2022
High Noon, E&J Gallo's vodka-based hard seltzer brand, and Swimply, the "Airb ...
- Cowpokes Without Horses Plug RTD Spirit Ranch Rider
Marketing Daily, Les Luchter - Monday, June 27, 2022
Brand aims to "reflect a sense of joy," says co-founder. "The weird ...
- Bang Energy, PepsiCo Breakup Puts Celsius In The Spotlight
CPG Insider, Steve Ellwanger - Friday, June 24, 2022
At least one analyst speculated on the potential for a PepsiCo/Celsius hooku ...
- PepsiCo Launches Mtn Dew Legend, Bev Available Only At Buffalo Wild Wings
Marketing Daily, Steve Ellwanger - Monday, June 20, 2022
PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew developed ...
- Jack And Coke Marks Soft Drink Giant's Latest Alcoholic Entry
Marketing Daily, Les Luchter - Monday, June 13, 2022
The RTD beverage, which combines Coke with Brown-Forman's Jack Daniel's Tennessee Whiske ...
- HelloFresh, Olipop Celebrate 'Minions' With Pizza & Soda
Marketing Daily, Steve Ellwanger - Monday, June 6, 2022
The functional-soda brand is launching a limited-edition banana cream flavor in t ...
- Youth-Focused Jones Soda, Simply Better Brands Plan Merger
Marketing Daily, Steve Ellwanger - Thursday, April 21, 2022
The $98.9 million million deal joins two profit-challenged marketers focused on young ...
- Bill Nye Stars In Questionable Coke Ad
Marketing Daily, Todd Wasserman - Monday, April 11, 2022
An animatronic version of Nye talks about how we can reuse plasti ...
- 'Lifeguard' David Hasselhoff Teams With SodaStream To Rescue Baby Turtles
Marketing Daily, Steve Ellwanger - Wednesday, March 30, 2022
"Baywatch" actor David Hasselhoff reprises his 1980s lifeguard role in an effo ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Izze Juice Depicts Teens Enduring Life's 'F-----g' ('Fizzing') Moments
Marketing Daily, Steve Ellwanger - Monday, March 28, 2022
Inviting someone to a prom can be "f-----g frustrating." Izze brings the ...