- PHD And Omnicom Form New Global Team For VW
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
In a move to follow customers through the long car-buying journey, P ...
- TV Stations Hear The Ford Blues: Ad Cuts For Cars
TV Watch, Wayne Friedman - Thursday, September 13, 2018
For local TV stations, auto advertising comprises around 25% of their overa ...
- BMW To Launch A Voice Assistant
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
BMW is to launch its own voice assistant next spring, which wi ...
- Behind The Wheel
Research Brief, Jack Loechner - Thursday, August 30, 2018
Residents of Phoenix see driverless minivans from Google's Waymo, cruising around to ...
- Audi Boss Arrested Over 'Dieselgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 19, 2018
How's this for a piece of brand-damaging news? Not only has Audi ...
- Halfords Fast Driving Through Snow Ad Banned By The ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, May 9, 2018
As if to underscore the point in yesterday's "MAD London" blog, Halfor ...
- Why The ASA Needs A Total Rethink On Policing Ads
London Blog, Sean Hargrave - Tuesday, May 8, 2018
If the worst that can happen is that an offending ad ...
- F1 Launches A Streaming Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 28, 2018
F1 has launched a streaming service to allow fans to watch practi ...
- Skoda Begins Search For Global Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 22, 2018
Fallon has been put on alert as Skoda announces it is looki ...
- Droga5 Wins MINI Electric Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 15, 2018
MINI has appointed Droga5 to handle the launch of its electric c ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship pl ...
- Grid Girls Replaced By Grid Kids At F1
Around the Net In MAD London, Sean Hargrave - Tuesday, February 6, 2018
Formula 1 has publicly dropped Grid Girls and will instead, "The Dru ...
- Nissan Europe's CMO Leaves After Just 10 Months
Around the Net In MAD London, Sean Hargrave - Wednesday, January 31, 2018
Nissan Europe's CMO, Philippe Saillard leaves his post today just 10 mont ...
- Formula 1 Announces Media Agency Deals
Around the Net In MAD London, Sean Hargrave - Monday, January 22, 2018
As the new season approaches, Formula 1 has announced that Wavemaker ...
- MINI On The Hunt For Electrifying Ad Agency
Around the Net In MAD London, Sean Hargrave - Thursday, January 18, 2018
MINI is looking for an ad agency ahead of the launch ...
- ABB To Sponsor Formula-E
Around the Net In MAD London, Sean Hargrave - Monday, January 8, 2018
Swiss tech giant, ABB, is to be unveiled later this month ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel ...
- Dentsu Rumoured To Be In 'Pole Position' For JLR $500m Global Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
"Campaign" is speculating this morning that Dentsu is in the driver's se ...
- BMW Hands Retail Marketing Role To Zone
Around the Net In MAD London, Sean Hargrave - Thursday, November 30, 2017
BMW has appointed Zone to handle retail marketing across its BMW, MI ...
- Accenture Appointed Global Customer Experience Agency For Maserati
Around the Net In MAD London, Sean Hargrave - Tuesday, November 28, 2017
Accenture has been appointed as Maserati's first global customer experience agency. I ...
- BMW To Use Snapchat's AR Filters For New Car Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, November 22, 2017
BMW is to be one of the first brands to use Snapchat ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- Lexus Teams Up With 'Time Out' To Explore Cities With Its Hybrid
Around the Net In MAD London, Sean Hargrave - Friday, October 20, 2017
Lexus had teamed up with London entertainment guide "Time Out" to promo ...
- Hyundai Scouring London For Creative Shops
Around the Net In MAD London, Sean Hargrave - Tuesday, October 17, 2017
"Campaign" reveals that Hyundai is on the hunt for creative agencies ...
- Nissan Renews Champions League Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, September 12, 2017
Nissan is renewing its sponsorship of the Champion League football competition f ...
- Uber To Ditch Petrol And Diesel Engines By End Of 2019
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
"The Mirror" is reporting that Uber's plan to clean up its ca ...
- Uber To Stop Tracking Users Post-Ride
Digital News Daily, Wendy Davis - Tuesday, August 29, 2017
Backtracking on a controversial practice, ride-hailing company Uber will no longer tra ...
- Formula One Launches First ESports Competition
Around the Net In MAD London, Sean Hargrave - Tuesday, August 22, 2017
Formula One will launch its first official eSports season, "The Drum" reveal ...
- Craigslist Awarded $31 Million Judgment Against CAN-SPAM Violator
Digital News Daily, Wendy Davis - Monday, August 21, 2017
Online classifieds site Craigslist has obtained a $31 million judgment against us ...
- The&Partnership Taps Havas For A Creative Lead On Toyota
Around the Net In MAD London, Sean Hargrave - Wednesday, July 26, 2017
The&Partnership has poached Havas' global creative director, Andre Moreira, to head ...