- NPD: Celebrities Help Sell Headphones
Marketing Daily, - Monday, February 28, 2011
Celebrity endorsements have become an important selling tool for headphones, according ...
- Celebrities Are Actually Good For Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
In spite of the foibles, drama and tragi-comedy sideshow that is alwa ...
- Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," B ...
- Gillette Shaving Derek Jeter's Face Again And Again
Marketing Daily, - Wednesday, February 23, 2011
Gillette is staging a giant virtual shaving exposition in Soho in N ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- In Late-Night Talk Battle, 'Leno' Wins
MediaDailyNews, Wayne Friedman - Monday, February 14, 2011
About halfway through the season, NBC's late-night moves are still moving ...
- Sponsors Activate Around NBA All-Stars Game
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
The National Basketball League might have to beg LAX for a n ...
- Brand Olbermann Lands At Current TV
MediaDailyNews, Wayne Friedman - Tuesday, February 8, 2011
Looking to put a recognizable news face on its growing news networ ...
- Building The Oprah Brand On Her OWN
MediaDailyNews, Howard Belk - Monday, February 7, 2011
As hard as it is to believe, people have sharply conflicting vie ...