- Discovery's Eurosport Signs BBC's Jonathan Edwards
Around the Net In MAD London, Sean Hargrave - Thursday, February 18, 2016
BBC presenter Jonathan Edwards is to make the jump to Eurosport ...
- L'Oreal And Helen Mirren To Challenge Attitudes To Older Women
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
L'Oreal Paris UK has partnered with Helen Mirren to launch a n ...
- Chrysler Puts Election Year Twist On Campaign Featuring Actors
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2016
Actors Martin Sheen and Bill Pullman reprise their presidential roles in seri ...
- All You Need Is Love -- Sir Paul And Skype Partner On Valentine's Emojis
Around the Net In MAD London, Sean Hargrave - Thursday, February 11, 2016
Skype has announced a partnership with Sir Paul McCartney which has result ...
- Research Questions Celebrity Impact On Super Bowl Ads
Around the Net In MAD London, Sean Hargrave - Friday, February 5, 2016
Dr Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience, has been ...
- Revlon, Sephora Launch Lip-Loving Efforts
Marketing Daily, Sarah Mahoney - Tuesday, February 2, 2016
Revlon is going full-on romance for its latest ad campaign, with spokespeop ...
- Sofia Vergara Sues Venus Concept For Unlawful Image Use
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 2, 2016
"Modern Family" star Sofia Vergara has filed a $15 million lawsuit ...
- Avocados From Mexico Double Dips
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 2, 2016
Avocados from Mexico is back at the Super Bowl this ye ...
- DiGiorno Serves YouTube Stars For Pre-Super Bowl Ads
Around the Net in Video, P.J. Bednarski - Thursday, January 28, 2016
The new TV effort, which will include ads on ESPN and ...
- Adidas Should Follow The Stars, Leave Crooks Behind Bars
London Blog, Sean Hargrave - Tuesday, January 26, 2016
Constant corruption issues are surely going to prompt sponsors to stick wi ...
- Tourism Australia Hires Actor As Spokesman
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2016
Tourism Australia has hired Australian actor Chris Hemsworth as the global ambassad ...
- Idris Elba Campaign To Boost Awareness Of Britvic's Purdey's Brand
Around the Net In MAD London, Sean Hargrave - Friday, January 15, 2016
Britvic is launching a new campaign for Purdey's as it aims ...
- David Bowie On Working In Adland - 'I Loathed It'
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
In July 1963 a young David Jones enlisted in the only nine-to-fi ...
- Rupert Murdoch Announces Engagement To Jerry Hall In Times Classifieds
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
News Corp proprietor Rupert Murdoch has announced his engagement to ex-supermodel a ...
- Campaign Pays Tribute To Bowie's Ads Through The Years
Around the Net In MAD London, Sean Hargrave - Tuesday, January 12, 2016
Bowie rose to fame in the 60s with the launch of h ...
- John Cleese Returns In Specsavers Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, January 5, 2016
The ad was created by Specsavers' in-house team, who worked with Clee ...
- Ellen, Fallon Dominate Social TV Buzz
The Social Graf, Erik Sass - Monday, January 4, 2016
Ellen Degeneres and Jimmy Fallon dominated television-related engagement on social media ...
- Lilly Singh: As Big As Bollywood In The YouTube Arena
Around the Net in Video, P.J. Bednarski - Wednesday, December 30, 2015
Canadian-born but Indian by ancestry, Lily Singh, ranked the eighth biggest earn ...
- AMI, Weinstein Co. Team For Cross-Platform Shows
MediaDailyNews, Fern Siegel - Monday, December 21, 2015
American Media, which publishes celebrity and lifestyle magazines, is teaming with t ...
- Roald Dahl Gets A Brand Makeover
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
Seventy-two years on from the publication of Roald Dahl's first children's stor ...
- The Force Awakens In Brands As 'Star Wars' Opens
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
When it came to building anticipation, Disney started early. It announced ...
- Tony Hale Aims To Help Subway Revive Lunch Breaks
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2015
Tony Hale of "Veep" and "Alvin and the Chipmunks" wrote and sta ...
- Wieden+Kennedy Tops YouTube's Creativity League Table
Around the Net In MAD London, Sean Hargrave - Monday, December 14, 2015
YouTube has published the 2015 Creative Agency Leaderboard with Wieden+Kennedy topping t ...
- Twitter's Niche Agency Launches First UK Campaign For Doritos
Around the Net In MAD London, Sean Hargrave - Monday, December 14, 2015
Niche, the social media talent agency recently bought by Twitter, has launch ...
- Princess Cruises Enlists 'Love Boat' Cast For Anniversary
Marketing Daily, Tanya Gazdik - Monday, December 7, 2015
The iconic "Love Boat" played a "key role" in the success ...
- Suzuki Signs Two Year GBP20m Ant & Dec Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
In one of the biggest tv sponsorship deals outside of sport, A ...
- Stella Artois, John Legend Join For Holiday Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2015
Stella Artois and singer John Legend have come together for a holiday-them ...
- Martha Stewart Bows 'American Made' Store On Amazon
Publishers Daily, Erik Sass - Thursday, November 19, 2015
With its publishing division now operated by Meredith Corp., Martha Stewart Livi ...
- Warburtons Launches GBP25m Campaign With The Muppets
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
Warburtons is hoping that its latest celebrity tie-up with the Muppets wi ...
- 'I'm A Celebrity' Launches App To Connect Fans To The Show And Each Other
Around the Net In MAD London, Sean Hargrave - Wednesday, November 11, 2015
ITV has revealed that fans of reality show "I'm a Celebrity...Get ...