- Will.i.am And O2 Partner On Wearable 'Cuff'
Around the Net In MAD London, Sean Hargrave - Friday, October 17, 2014
Will.i.am is partnering with O2 in the UK for the launch ...
- 9Lives Launches Social Media Campaign Starring Morris The Cat
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
The goal is to engage with current consumers in a new a ...
- David Beckham Launches Haig Club Whisky With Diageo
Around the Net In MAD London, Sean Hargrave - Tuesday, October 7, 2014
David Beckham has unveiled the Haig Club whisky brand developed with h ...
- Negra Modelo Contest Enlists Celeb Chef Rick Bayless
Marketing Daily, Tanya Gazdik - Monday, October 6, 2014
Negra Modelo is rolling out an interactive website and social channels a ...
- Google Threatened With Litigation Over Stolen iCloud Photos
Online Media Daily, Wendy Davis - Thursday, October 2, 2014
Google should more aggressively police YouTube and its blogging service in ord ...
- NEW! It Takes A Lot Of Hollywood Magic To Make Rob Lowe Look Unattractive In DirecTV Ads
Out to Launch, Amy Corr - Thursday, September 25, 2014
Rob Lowe is so good-looking that even his so-called creepy self isn ...
- Here's A Few Reasons Why You Might Want to Hire An Inbound Marketing Agency
Mediapsssst, Richard Whitman - Tuesday, September 16, 2014
Well now. This week HubSpot is holding their annual Inbound conference ...
- Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 17, 2014
Despite continued declines in organic reach rates, Facebook has never been ...
- Nudes Flash: It Could Happen To You
Mad Blog, - Thursday, September 4, 2014
On the surface, the idea of stealing the naked photos of you ...
- 'Whatever You Do, DON'T Show This To Anyone Else, OK? Promise?'
Online Media Daily, George Simpson - Friday, September 5, 2014
It's pretty hard to feel sorry for women who make a livi ...
- Clear Channel, Mario Lopez Expand Partnership
MediaDailyNews, Erik Sass - Tuesday, August 26, 2014
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announc ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- McConaughey New Spokesperson For Lincoln Motor
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The Academy Award-winning actor will be in TV and digital campaigns, starti ...
- LeapFrog, Mia Hamm Partner To Get Kids Active
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
LeapFrog is enlisting soccer star Mia Hamm to launch LeapBand, a wearab ...
- Foot Locker Finds Branded Video Success Going Back To School
Video Insider, Mallory Russell - Thursday, August 21, 2014
While not as flashy as the Super Bowl, World Cup, or Holida ...
- Kay Jewelers Partners with Sofia Vergara
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
Kay Jewelers is partnering with Sofia Vergara. The actress has a lar ...
- Celebrity Endorsement 'Does Little' For Charity Engagement
Around the Net In MAD London, Sean Hargrave - Tuesday, August 12, 2014
Celebrities endorsing charities "does little" to promote active involvement in the caus ...
- Digital Branding Opportunities Last More Than a Lifetime
Marketing: Entertainment, Frank Patterson - Thursday, August 7, 2014
Back in April 2012, late rap legend Tupac Shakur came alive on ...
- Bret Michaels Rocks Nissan Vehicles In Digital Effort
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
The series has Michaels starring in several videos, each focusing on ...
- Ad Council's PSA Dinner Honors Fed Ex's Smith, Colbert Hosts
MediaDailyNews, Fern Siegel - Tuesday, July 29, 2014
When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at i ...
- Facebook Debuts 'Mentions' App For Celebrities
Social Media & Marketing Daily, Mark Walsh - Thursday, July 17, 2014
With the rollout of Facebook Mentions, a new iOS app, the compa ...
- The King And I
Marketing Daily, Brian Ford - Wednesday, July 16, 2014
Reflections on a decade of marketing with LeBron. ...
- Tweeters 'LOL' At LeBron James News But Paint Him In 'Good' Light
Real-Time Daily, Tyler Loechner - Friday, July 11, 2014
LeBron James is heading back to Cleveland to play for the Cavalier ...
- Triscuit, Martha Stewart Team On Recipe Contest
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2014
The contest consists of four recipe challenges. Starting June 30 and eve ...
- Sawyer To Exit ABC 'World News,' Muir Steps In
MediaDailyNews, Wayne Friedman - Wednesday, June 25, 2014
Diane Sawyer is stepping down from ABC "World News," replaced by Dav ...
- Netflix Taps Chelsea Handler For Talk Show
MediaDailyNews, Wayne Friedman - Thursday, June 19, 2014
Continuing to move more in the direction of a broad-based TV channe ...
- Branding That Fits Celebrities To A Tee
Marketing: Entertainment, Alison Hill - Thursday, June 19, 2014
I've written before about the value of associating your brand with ...
- Penney Loses Suit, Gets A Tongue Lashing
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 17, 2014
JC Penney not only lost the case brought against it by Macy ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- Jockey Seizes The Day For New Skimmies Campaign
MAD, Larissa Faw - Monday, June 2, 2014
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebri ...