- Target To Launch Altuzarra Line
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2014
Scheduled to hit stores in mid-September, the line includes 50 items ...
- Bravo Spends Its Summer At The Circus
MAD, Larissa Faw - Friday, May 23, 2014
A new campaign features 36 Bravo network stars, as well as ...
- The Toronto Raptors Clean Up, Thanks To Drake
Marketing: Sports, Jim Yang - Tuesday, May 20, 2014
If there's one thing that Canadian basketball fans can't stand, it's t ...
- Sprite, LeBron James Launch 6 Mix Contest
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
People are encouraged to create videos showing how they're changing the ga ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Brands Looking Outside The Lines For Endorsements
Marketing: Sports, John Rowady - Tuesday, May 6, 2014
If you are looking for the stars of tomorrow, the NFL a ...
- Red Carpet, White House And Journalism Blues
Garfield at Large, Bob Garfield - Monday, May 5, 2014
In the annual ritual of news organizations hosting celebrities and government officia ...
- Samsung Launches 'LeBron' App
Marketing Daily, Aaron Baar - Thursday, May 1, 2014
Samsung, which has winningly used Miami Heat forward LeBron James in i ...
- Craig Ferguson To Leave CBS' 'Late Late Show' In December
MediaDailyNews, Wayne Friedman - Monday, April 28, 2014
Another late night host is leaving: CBS' Craig Ferguson says he wi ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- Beckham-Fronted Haig Club Whisky From Diageo Appoints Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
Diageo's Haig Club whisky, created in partnership with David Beckham and Sim ...
- T-Mobile Creates RebelMaker Facebook Quiz
Marketing Daily, Aaron Baar - Sunday, April 13, 2014
"We're always looking for relevant ways to connect with our customers a ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Check The Guest List For Talk Shows And Late-Night Entertainment
TV Watch, Wayne Friedman - Friday, April 11, 2014
Too many talk shows and not enough good guests? It's seems ...
- Duane Reade Lands In Court Due To Tweet
PolicyBlog, Wendy Davis - Thursday, April 10, 2014
Last month, drugstore chain Duane Reade boasted on Twitter that actress Katheri ...
- Beckham, Fuller, Diageo Team Up On New Scotch
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 9, 2014
Retired soccer star David Beckham and the never-idle entrepreneur Simon Fuller a ...
- Beckham Signs With Diageo To Promote House Of Haig Whisky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Diageo has signed up veteran England football star David Beckham, it say ...
- Letterman Says He'll Exit CBS In 2015
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
In somewhat of a surprise move, David Letterman will leave his late-nig ...
- Mag Bag: People Taps WhoSay For Social Celeb Content
MediaDailyNews, Erik Sass - Thursday, March 27, 2014
"People" has struck a deal with WhoSay, which promotes social media conte ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- UN Foundation, Pharrell Williams Want To Turn Your Frown Upside Down
MAD, Larissa Faw - Wednesday, March 19, 2014
Fleishman and Havas are helping the organization craft its "International Day ...
- Will These Hotels Be Best Sellers?
Marketing: Travel, Harvey Chipkin - Monday, March 17, 2014
The relentless movement toward experiential travel seems about to reach a n ...
- Late-Night Success: NBC's Fallon Tops 'Letterman' And 'Kimmel'
MediaDailyNews, Wayne Friedman - Friday, March 14, 2014
Late-night stars -- and viewers -- are still coming out for Jim ...
- Arnold: Use Twitter While You're On The...Well, Rhymes With Twitter
Mediapsssst, Richard Whitman - Tuesday, March 4, 2014
Heck, it's not like anybody reads the paper anymore, right? Since we' ...
- Wisconsin Spoofs 'Airplane' For Tourism Effort
Marketing Daily, Tanya Gazdik - Monday, March 3, 2014
Surely, you want to travel to Wisconsin. "Hey," you might be thinkin ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- Facebook Hires Hollywood Plant To Head Entertainment Partnerships
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 25, 2014
Why do celebrities prefer Twitter to Facebook? Facebook has brought in Sib ...
- Hitch Your Campaign To A Star
Marketing: Entertainment, Alison Hill - Thursday, February 20, 2014
Using celebrities to promote your brand ...