- Carhartt Campaign Features Baseball Superstar
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Carhartt did not partner with Madison because he's an accomplished athlete; ...
- Corden Enters Late-Night Fray With Stellar Bits, Flat Interviews
TVBlog, Adam Buckman - Tuesday, March 24, 2015
Some very clever pre-produced bits enlivened James Corden's debut Monday night (Mar ...
- Why Viacom Took A 'Big Brother' Three-Year Extension For GBP120m
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
There were fears in some quarters that the broadcaster was overly relia ...
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Marketing Daily, Karlene Lukovitz - Friday, March 20, 2015
In under two days, the video clip of Ferrell's first "Tonight Sho ...
- Barkley, CDW Sell The Power Of Partnerships
Marketing Daily, Aaron Baar - Thursday, March 19, 2015
"With the increasing complexity of technology services, it makes it important th ...
- More Celebs Ditch Social Media
The Social Graf, Erik Sass - Friday, March 20, 2015
If you ever feel like you're experiencing "social media exhaustion," don't worr ...
- Basketball Stars Showcase AT&T's 'Strength'
Marketing Daily, Aaron Baar - Tuesday, March 17, 2015
"The ads will all carry [our] 'strong can' theme reinforcing our 'Nation ...
- Sir Patrick Stewart Stumps For Strongbow
Marketing Daily, Tanya Gazdik - Wednesday, March 18, 2015
"Our fans tend to have more sophisticated and discerning tastes, as we ...
- Beyond The Field Of Play: A Celebrity Athlete's Rights Of Publicity
Marketing: Sports, Weston Anson - Tuesday, March 17, 2015
Rights of Publicity (ROP) are defined as the inherent right of eve ...
- NEW! What Goes Better With Eggs Than A 'Side Of Kevin' Bacon
Out to Launch, Amy Corr - Friday, March 13, 2015
The American Egg Board launched an online video starring Kevin Bacon spici ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Havas Launches Socialyse Social Team
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Havas Media Group (HMG) has created a new social unit, Socialyse, power ...
- Beckham's Haig Club Takes Over Wellington Arch For The Week
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2015
The premium Scottish whisky brand launched a week long takeover of t ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- When Life Imitates Art: The Evolution Of Celebrity Brands On And Off-Screen
Marketing: Entertainment, Corey Davis - Thursday, February 26, 2015
Funny how this time of year we are obsessed with the awar ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 25, 2015
A slight drop in the Digital Engagement Index allowed People Magazine ...
- Celebs Show Their Support For Local YP
MAD, Larissa Faw - Thursday, February 19, 2015
YP and barrettSF are launching "Make Every Day Local," a new celebrity-driv ...
- Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2015
"Ali is so much more than an athlete," says Barry Janoff, executi ...
- 72andSunny Taps YouTube Personalities To Speak The Truth
MAD, Larissa Faw - Wednesday, February 11, 2015
The truth campaign, with help from the MDC Partners' agency, is rolli ...
- Helen Mirren Shows Age Spots Who's Boss
Marketing Daily, Sarah Mahoney - Monday, February 9, 2015
The ad starts with the actress faux-gracefully accepting a seat offered ...
- Shire Enlists Tennis Star Monica Seles To Raise Awareness Of Binge Eating Disorder
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2015
The national campaign aims to motivate adults who may struggle with sympto ...
- Carnival Cruise Airs Its First-Ever Super Bowl Spot
Marketing Daily, Tanya Gazdik - Monday, February 2, 2015
"We are tied to the ocean... and when we go back ...
- Kardashian Spoofs Self In Mock PSA
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
It's nice to see Kim Kardashian West, a famous person, advocating f ...
- NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad
Out to Launch, Amy Corr - Tuesday, January 27, 2015
Is it Super Bowl time already? Here's a look at some ...
- Controversial Suarez Tops Bill In Adidas' Latest Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
The Barcelona and Uruguay striker lines up in an ad also featuri ...
- Suarez, Adidas And Amazon Get Away With It Because Consumers Don't Care About Brand Values
London Blog, Sean Hargrave - Tuesday, January 27, 2015
Serial football cheat Suarez is clearly welcomed back to the fold ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Twitter Tells Big Hitters To Use Its Own Photo Tool, Not Instagram
Around the Net In MAD London, Sean Hargrave - Friday, January 23, 2015
Twitter has told its most popular users to stop posting Instagram link ...
- H&M Extends Beckham Relationship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 21, 2015
H&M is to extend its long-term relationship with David Beckham as ...
- 'Celebrity Big Brother' Continues To Keep High Ratings
Around the Net In MAD London, Sean Hargrave - Tuesday, January 20, 2015
The return of "Celebrity Big Brother" (CBB) on 7 January has he ...