- Whisper Gets Into Celebrity Gossip Game
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, February 19, 2014
It looks like Whisper just set itself apart from a cluster ...
- Honda And Smart Sing Love Songs For V-Day
Marketing Daily, Karl Greenberg - Monday, February 17, 2014
Crooners and Instagram love songs are part of social campaigns that Sma ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- 3 Legal Trends That Will Impact Advertisers in 2014
MediaDailyNews, Marc Roth - Monday, February 17, 2014
Just as advertising reflects the world around us, the legal issues present ...
- Heartthrobs Who Hate Social Media
The Social Graf, Erik Sass - Friday, February 14, 2014
Young adults are more likely to be influenced by celebrities, and the ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- Celebrity Endorsers Not Worth The Money
Marketing Daily, Aaron Baar - Monday, February 10, 2014
In general, ads that employ celebrities with a strong connection to t ...
- Paid. Owned. Urned.
Garfield at Large, Bob Garfield - Monday, February 10, 2014
When good people die young, we mere mortals are hard pressed ...
- James Dean Twitter Account Sparks Lawsuit By Licensing Company
Online Media Daily, Wendy Davis - Monday, February 10, 2014
The licensing agency CMG Worldwide has sued Twitter for allowing a us ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Hond ...
- Is Anything More American Than A Dylan Spot?
Marketing Daily - Top of the News, Thom Forbes - Monday, February 3, 2014
"Was that Bob Dylan?" asked those who were old enough to kno ...
- MasterCard Sponsoring 'Priceless Surprises'
Marketing Daily, Aaron Baar - Monday, January 27, 2014
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign ...
- Simmons, Dr. Andrew Weil Partner
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch t ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- More Celebs Knock Social Media
The Social Graf, Erik Sass - Monday, January 6, 2014
While most celebrities are careful to flatter fans and court the publ ...
- Beyonce's Social Media Coup Sells (a lot of) Albums
The Social Graf, Erik Sass - Monday, December 16, 2013
Beyonce's surprise album launch last week says so much about the changi ...
- Do Celebrity Backers Curse Businesses?
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 13, 2013
The next time Ashton Kutcher or Justin Bieber ask if they c ...
- Kobe Bryant Goes Around The World For Airline
Marketing Daily, Tanya Gazdik - Monday, December 9, 2013
Turkish Airlines renews the rivalry between basketball star Kobe Bryant and socc ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Waze Tests Celebrity Voice Navigation
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 25, 2013
Would you trust Kanye West to give you good directions to LA ...
- Do Celebrity Endorsements Move The Needle?
Research Brief, Jack Loechner - Friday, November 22, 2013
Results of The Harris Poll of 2,577 adults, surveyed online, show th ...
- Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will iss ...
- Mike Tyson's Ongong Fight For A New Image
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 20, 2013
In a new commercial, former heavyweight champ Mike Tyson rings the doorbe ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Will Miley Make It To The Super Bowl?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Buzz says Miley Cyrus may show up in a commercial to a ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Bieber Invests in New Social Net
The Social Graf, Erik Sass - Wednesday, November 6, 2013
OMG stop everything everyone! The closest thing you will ever encounter ...
- Bieber Backs "Shots Of Me" Social Net
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 5, 2013
If Justin Timberlake has a social network, then, of course, Justin Bieb ...