• by Sarah Mahoney  @mahoney_sarah, January 28, 2015

It’s nice to see Kim Kardashian West, a famous person, advocating for a selfless cause: Lost data. The T-Mobile spot, from Publicis Seattle, is scheduled to run during the Super Bowl. “You’re missing out on so many amazing things,” she warns viewers. “Like pictures of my outfits. My vacations. And my outfits. Please. Help save the data.”