- Bauer Launches New Celeb Weekly, 'Closer Weekly'
MediaDailyNews, Erik Sass - Wednesday, October 30, 2013
Bauer Publishing is launching a new celebrity weekly magazine targeting a somewh ...
- Protection 1 Guards Everything (Including Cookies)
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
Protection 1, which offers business and home security, has enlisted sports rad ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of ...
- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- T-Mobile, Shakira Shake Up Telecom
Marketing Daily, Aaron Baar - Thursday, October 10, 2013
"This brand likes to do things differently, and shake things up," Pet ...
- Will Farrell Pitches Dodge Durango, Can't Find Curtain!
Marketing Daily, Karl Greenberg - Friday, October 4, 2013
Ron Burgundy, the quintessential local-market clueless newscaster of Anchorman fame, will pit ...
- Dodge Enlists Will Ferrell's Anchorman For Durango
Raw, Karl Greenberg - Monday, October 7, 2013
"Impeguh?" "What's an Impeguh? A kind of bird? A beautiful model?" W ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Subway Airs First Pele TV Spot
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
Subway, which announced in late July that futbol legend Pele had sign ...
- If Claire Danes Doesn't Drive An Audi, She Goes To Jail
Out to Launch, Amy Corr - Wednesday, September 25, 2013
The life of Claire Danes is full of puppies, rainbows, Emmy award ...
- Waverly New Ads Feature Snoopy
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2013
Home brand Waverly is featuring Snoopy and the Peanuts gang in i ...
- Mobile, Customers Star in New Macy's Ads
Marketing Daily, Sarah Mahoney - Monday, September 23, 2013
Macy's is again relying on Harold, the fictitious store manager who h ...
- 'Get Crackin' Amps Up Edginess With Rodman Spot
Marketing Daily, Karlene Lukovitz - Thursday, September 19, 2013
Rodman, shown sitting next to a Kim look-alike actor, declares that "t ...
- Swisspers Campaign: Sleep Naked For Beauty's Sake
Marketing Daily, Laurie Petersen - Wednesday, September 18, 2013
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, ...
- Gisele Audibles For H&M; Tom Silent For Uggs
Marketing Daily, Sarah Mahoney - Tuesday, September 3, 2013
Both halves of the world's best-paid celebrity couple are breaking new fa ...
- Comedy Central Streams James Franco Roast
MediaDailyNews, David Goetzl - Thursday, August 29, 2013
Comedy Central is taking one of its showcases and streaming it fr ...
- H&M Follows Beckham Into The Locker Room
Marketing Daily, Sarah Mahoney - Thursday, August 22, 2013
For its new fall campaign for David Beckham Bodywear, H&M follows t ...
- OPI Adds Carrie Underwood To Color Lineup
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2013
The Nicole by OPI collection will include glitters, dark shades and so ...
- Robert Downey, Jr.'s The One For HTC Change Campaign
Marketing Daily, Laurie Petersen - Monday, August 12, 2013
Set to kick off later this week and roll out globally ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Cellular One's First Celeb Campaign Launches 4G
Marketing Daily, Laurie Petersen - Wednesday, August 7, 2013
Margaret McKoin, CMO of Cellular One in-house marketing agency The Time Grou ...
- Ellen DeGeneres Returns As Oscar Host
MediaDailyNews, David Goetzl - Friday, August 2, 2013
Talk-show host and comedian Ellen DeGeneres will host the Oscars next ye ...
- Pele Is Subway's Latest 'Famous Fan'
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Under the multi-year, "global ambassador" agreement, Pele will be featured in ...
- Uma Thurman Graces Campari's 2014 Calendar
Marketing Daily, Karlene Lukovitz - Wednesday, July 31, 2013
Actress Uma Thurman is the star of Campari's 2014 (15th annual) calen ...
- NEW! Clive Owen Vs. Clive Owen
Out to Launch, Amy Corr - Wednesday, July 31, 2013
Well this makes for an interesting media buy. We’ve all seen ...
- Social Media Provided Real-Time Info Stream On Royal Baby Even If You Didn't Care
RTBlog, Tyler Loechner - Monday, July 22, 2013
The world is now a hodgepodge of real-time information. We need ...
- What Royal Baby Will Sell the Most Mags: Prince William Or His Child?
Around the Net In Media, Phyllis Fine - Friday, July 19, 2013
In July of 1982, People magazine, with a cover image of ...
- Harnessing Star Power: Insider Tips From A Casting Director
Marketing: Entertainment, Alison Hill - Thursday, July 18, 2013
The first time we met was at the 50th Anniversary celebration ...
- Persona-Based Social Ads For The 'Second Screen'
Marketing: Entertainment, Vanessa Naylon - Friday, July 5, 2013
Data shows that half of the time we're using our tablets a ...