- Actor Off Twitter After Threatening Daily Mail Writer
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
Alec Baldwin has deleted his Twitter account for the third time aft ...
- LeBron Taking Sports Marketing To Another Level
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2013
It's no secret that the world of sports marketing has come ...
- Jon Stewart To Appear On Egyptian TV
Around the Net In Media, Phyllis Fine - Friday, June 21, 2013
Egyptian comedian Bassem Youssef hosts Jon Stewart tonight on his popular progra ...
- Samsung, Jay-Z Team For Album Release
Marketing Daily, Aaron Baar - Monday, June 17, 2013
In what the company is calling a first for the music industr ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Are Celebs Misusing Social Media With Product Plugs?
Around the Net In Online Marketing, Gavin O'Malley - Monday, June 10, 2013
The government is starting to scrutinize product endorsements that celebrities broadcast ...
- Lexus Taps Amanda For L/Studio
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Lexus is tapping British television personality and photographer Amanda de Cadenet ...
- TV Star Ashley Benson Touts 7-Eleven Slurpees
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
7-Eleven Inc. is launching #AWESUMMER Slurpee Days. From May 24 through M ...
- Champs Taps Westbrook For Ad Push
Marketing Daily, Karl Greenberg - Friday, May 17, 2013
The effort features a 30-second television commercial in which a high scho ...
- 'Tonight' Still King Of Late-Night TV
MediaDailyNews, Wayne Friedman - Friday, May 17, 2013
While NBC proceeds to set up its late-night changes for next yea ...
- The Next Martha Stewart
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 17, 2013
Brit Morin may be the next -- or at the least ...
- Young Celebs Knock Social Media
The Social Graf, Erik Sass - Friday, May 17, 2013
I don't normally write about what celebrities are saying or doing, becau ...
- Kidman To Star In Jimmy Choo Ads
Marketing Daily, Sarah Mahoney - Tuesday, May 14, 2013
Jimmy Choo, marketer of the $800 stilettos seen on red carpets everywher ...
- Deadspin Sued For Scooping Dr. Phil
Online Media Daily, Wendy Davis - Wednesday, May 8, 2013
Sports blog Deadspin has been hit with a lawsuit for scooping ...
- Tebow Time (Out)
Marketing: Sports, John Rowady - Tuesday, May 7, 2013
A few years ago, I was asked by a sports trade publicati ...
- Tebow Equals Marketing Challenge
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 1, 2013
Broadway Tim has hit the bricks, but what does that mean f ...
- Negra Modelo Launches First-Ever TV Spots
Marketing Daily, Tanya Gazdik - Tuesday, April 30, 2013
Crown Imports' Negra Modelo is launching its first-ever TV spots on Ch ...
- J.C. Penney Can Sell Martha Stewart Products, For Now
MediaDailyNews, Erik Sass - Friday, April 12, 2013
J.C. Penney scored a courtroom victory over Macy's with a decision ...
- Celebrity Study Discloses Many Fake Twitter Accounts
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Twitter's most followed users aren't anywhere as near as popular as t ...
- Ewan McGregor Rides With Moto Guzzi
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
Actor Ewan McGregor is the star of a global campaign for Milan-bas ...
- Omar Epps Helps Tout Nissan Sentra
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership wi ...
- Ford Joins With Joyner For Caribbean Cruise
Marketing Daily, Karl Greenberg - Thursday, April 4, 2013
Ford is touting the 2013 Ford Fusion with the seventh year ...
- Celeb Endorsement Flops
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 4, 2013
Some companies are paying up to $10,000 per tweet for an endorseme ...
- It's Official: Fallon To Take Over 'Tonight' In 2014
MediaDailyNews, Wayne Friedman - Wednesday, April 3, 2013
NBC confirmed late-night TV's worst-kept secret: Jay Leno is leaving the "Tonig ...
- Lipton Enlists Actress Kat Dennings
Marketing Daily, Tanya Gazdik - Monday, April 1, 2013
Lipton has hired actress Kat Dennings to appear in online ads airi ...
- Nike In The Rough Over Tiger Ad
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 27, 2013
When Vince Lombardi told us winning was "the only thing," it w ...
- Post-Baby Beyonce Sizzles For H&M's Summer Spots
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2013
Turns out the rumors were true, and Beyonce is indeed the n ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...