- Nike In The Rough Over Tiger Ad
Marketing Daily - Top of the News, Thom Forbes - Wednesday, March 27, 2013
When Vince Lombardi told us winning was "the only thing," it w ...
- Post-Baby Beyonce Sizzles For H&M's Summer Spots
Marketing Daily, Sarah Mahoney - Thursday, March 21, 2013
Turns out the rumors were true, and Beyonce is indeed the n ...
- Charles Barkley Hits The Road For CDW
Marketing Daily, Aaron Baar - Saturday, March 16, 2013
CDW, which provides IT services for different sectors of the business worl ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...
- NASCAR Gala For Autism At Met
Raw, Karl Greenberg - Tuesday, March 12, 2013
In a kind of weird juxtaposition, NASCAR will be at the Metropolit ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- Schwarzenegger Rejoins AMI As Group Exec Editor
MediaDailyNews, Erik Sass - Friday, March 1, 2013
Arnold Schwarzenegger is rejoining American Media Inc. as group executive editor f ...
- Beckham Puts On Pants For Sainsbury's
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 25, 2013
Beckham is an ambassador to so many brands, he should probably ha ...
- Recovery, Hope, And Hollywood
Marketing: Entertainment, Alison Hill - Thursday, February 21, 2013
Entertainment marketers love to associate their brands with nonprofit causes: The brand ...
- Golf Shoe, Apparel Brand FootJoy Launches Campaign
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Golf shoe and apparel company FootJoy recently launched a broadcast and pri ...
- Shaq Endorses Blue04 Water Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 7, 2013
The role of Shaquille O'Neal will be very "hands-on" in the grow ...
- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-h ...
- Harley-Davidson Partners With Kid Rock
Marketing Daily, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Diet Coke In Multi-Year Deal With Taylor Swift
Marketing Daily, Karlene Lukovitz - Tuesday, January 29, 2013
Diet Coke's social channels, including Facebook (nearly 2 million "likes"), Twitter (abo ...
- Harley-Davidson Partners With Kid Rock
Raw, Karl Greenberg - Tuesday, January 29, 2013
Harley-Davidson today announced an exclusive partnership with musician Kid Rock, including ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as t ...
- Ram Jam Artists Prepare To Auction Their Ram Trucks
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Ram Truck Brand is wrapping up 2012's "Road to the Ram" Ja ...
- Vieira Engaged In Talk Show Talks
MediaDailyNews, Fern Siegel - Friday, January 18, 2013
Meredith Vieira, the former co-host of NBC's "Today" show, is in tal ...
- Advertisers Race To Oprah's Armstrong Show
MediaDailyNews, Wayne Friedman - Friday, January 18, 2013
OWN's big "Oprah's Next Chapter" interview with Lance Armstrong attracted a bro ...
- Yahoo, CBS Debut 'omg! Insider'
Online Media Daily, Mark Walsh - Tuesday, January 8, 2013
Yahoo and CBS have teamed up to launch a combined version ...
- TD Bank Highlights 'Bank Human' Experience
Marketing Daily, Tanya Gazdik - Thursday, January 3, 2013
After six years of celebrity-focused ads/marketing, TD Bank is shifting to featu ...
- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has team ...
- MSN Celebrity Debuts In UK, On Continent
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
Microsoft is expanding its MSN offering across Europe with the launch ...
- Pepsi And Beyonce Partner
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 10, 2012
Pepsi's campaign with Beyonce next year will involve much more than T ...
- Bo On Bo
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
Bo Jackson was arguably the greatest two-sport professional athlete ever, concurrently playi ...
- How To Score A Spot On Their Holiday Wish Lists
Engage:Teens, Maruchi Santana - Thursday, December 6, 2012
The holiday season kicked off strong-both online and in-store-but there's still ti ...
- Topshop, Bosworth Launch Digital Wonderland
Marketing Daily, Sarah Mahoney - Tuesday, December 4, 2012
The retailer's home page invites viewers to interact with the video, wi ...