- Beckham-Fronted Haig Club Whisky From Diageo Appoints Adam&Eve/DDB
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
Diageo's Haig Club whisky, created in partnership with David Beckham and Sim ...
- T-Mobile Creates RebelMaker Facebook Quiz
Marketing Daily, Aaron Baar - Sunday, April 13, 2014
"We're always looking for relevant ways to connect with our customers a ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keato ...
- Check The Guest List For Talk Shows And Late-Night Entertainment
TV Watch, Wayne Friedman - Friday, April 11, 2014
Too many talk shows and not enough good guests? It's seems ...
- Duane Reade Lands In Court Due To Tweet
PolicyBlog, Wendy Davis - Thursday, April 10, 2014
Last month, drugstore chain Duane Reade boasted on Twitter that actress Katheri ...
- Beckham, Fuller, Diageo Team Up On New Scotch
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 9, 2014
Retired soccer star David Beckham and the never-idle entrepreneur Simon Fuller a ...
- Beckham Signs With Diageo To Promote House Of Haig Whisky
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Diageo has signed up veteran England football star David Beckham, it say ...
- Letterman Says He'll Exit CBS In 2015
MediaDailyNews, Wayne Friedman - Thursday, April 3, 2014
In somewhat of a surprise move, David Letterman will leave his late-nig ...
- Mag Bag: People Taps WhoSay For Social Celeb Content
MediaDailyNews, Erik Sass - Thursday, March 27, 2014
"People" has struck a deal with WhoSay, which promotes social media conte ...
- Sprint Introduces The Framily Frobinsons
Marketing Daily, Aaron Baar - Monday, March 24, 2014
The new campaign introduces a family that includes a hamster dad, ...
- Audi 'Uncompromised' For A3 In New Campaign
Marketing Daily, Karl Greenberg - Friday, March 21, 2014
To reach younger buyers who might be considering 3-Series, or C Clas ...
- UN Foundation, Pharrell Williams Want To Turn Your Frown Upside Down
MAD, Larissa Faw - Wednesday, March 19, 2014
Fleishman and Havas are helping the organization craft its "International Day ...
- Will These Hotels Be Best Sellers?
Marketing: Travel, Harvey Chipkin - Monday, March 17, 2014
The relentless movement toward experiential travel seems about to reach a n ...
- Late-Night Success: NBC's Fallon Tops 'Letterman' And 'Kimmel'
MediaDailyNews, Wayne Friedman - Friday, March 14, 2014
Late-night stars -- and viewers -- are still coming out for Jim ...
- Arnold: Use Twitter While You're On The...Well, Rhymes With Twitter
Mediapsssst, Richard Whitman - Tuesday, March 4, 2014
Heck, it's not like anybody reads the paper anymore, right? Since we' ...
- Wisconsin Spoofs 'Airplane' For Tourism Effort
Marketing Daily, Tanya Gazdik - Monday, March 3, 2014
Surely, you want to travel to Wisconsin. "Hey," you might be thinkin ...
- Jack Daniel's' $2.3M Campaign Touts 'Sinatra Select'
Marketing Daily, Karlene Lukovitz - Tuesday, February 25, 2014
The legendary singer was a huge Jack Daniel's fan - sipping ...
- Facebook Hires Hollywood Plant To Head Entertainment Partnerships
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, February 25, 2014
Why do celebrities prefer Twitter to Facebook? Facebook has brought in Sib ...
- Hitch Your Campaign To A Star
Marketing: Entertainment, Alison Hill - Thursday, February 20, 2014
Using celebrities to promote your brand ...
- Whisper Gets Into Celebrity Gossip Game
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, February 19, 2014
It looks like Whisper just set itself apart from a cluster ...
- Honda And Smart Sing Love Songs For V-Day
Marketing Daily, Karl Greenberg - Monday, February 17, 2014
Crooners and Instagram love songs are part of social campaigns that Sma ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" throu ...
- 3 Legal Trends That Will Impact Advertisers in 2014
MediaDailyNews, Marc Roth - Monday, February 17, 2014
Just as advertising reflects the world around us, the legal issues present ...
- Heartthrobs Who Hate Social Media
The Social Graf, Erik Sass - Friday, February 14, 2014
Young adults are more likely to be influenced by celebrities, and the ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- Celebrity Endorsers Not Worth The Money
Marketing Daily, Aaron Baar - Monday, February 10, 2014
In general, ads that employ celebrities with a strong connection to t ...
- Paid. Owned. Urned.
Garfield at Large, Bob Garfield - Monday, February 10, 2014
When good people die young, we mere mortals are hard pressed ...
- James Dean Twitter Account Sparks Lawsuit By Licensing Company
Online Media Daily, Wendy Davis - Monday, February 10, 2014
The licensing agency CMG Worldwide has sued Twitter for allowing a us ...
- Honda's Accavitti Explains Bruce Willis, Hugs, Safety
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
Mike Accavitti, SVP of automotive operations at the Torrance, Calif.-based American Hond ...
- Is Anything More American Than A Dylan Spot?
Marketing Daily - Top of the News, Thom Forbes - Monday, February 3, 2014
"Was that Bob Dylan?" asked those who were old enough to kno ...