- Simmons, Dr. Andrew Weil Partner
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch t ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- Jillian Michaels Partners With Curves
Marketing Daily, Tanya Gazdik - Sunday, January 5, 2014
Curves International, Inc. has teamed up with "Biggest Loser" trainer Jillian Michae ...
- More Celebs Knock Social Media
The Social Graf, Erik Sass - Monday, January 6, 2014
While most celebrities are careful to flatter fans and court the publ ...
- Beyonce's Social Media Coup Sells (a lot of) Albums
The Social Graf, Erik Sass - Monday, December 16, 2013
Beyonce's surprise album launch last week says so much about the changi ...
- Do Celebrity Backers Curse Businesses?
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 13, 2013
The next time Ashton Kutcher or Justin Bieber ask if they c ...
- Kobe Bryant Goes Around The World For Airline
Marketing Daily, Tanya Gazdik - Monday, December 9, 2013
Turkish Airlines renews the rivalry between basketball star Kobe Bryant and socc ...
- Good Earth Tea In 'Untamed' Brand Makeover
Marketing Daily, Karlene Lukovitz - Tuesday, November 26, 2013
The makeover is designed to differentiate Good Earth Tea at a ti ...
- Waze Tests Celebrity Voice Navigation
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 25, 2013
Would you trust Kanye West to give you good directions to LA ...
- Do Celebrity Endorsements Move The Needle?
Research Brief, Jack Loechner - Friday, November 22, 2013
Results of The Harris Poll of 2,577 adults, surveyed online, show th ...
- Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will iss ...
- Mike Tyson's Ongong Fight For A New Image
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 20, 2013
In a new commercial, former heavyweight champ Mike Tyson rings the doorbe ...
- Michael Bolton Sings For 'Happy Honda Days'
Marketing Daily, Karl Greenberg - Monday, November 18, 2013
TV ads will air in 210 markets via buys on network, cab ...
- Will Miley Make It To The Super Bowl?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 14, 2013
Buzz says Miley Cyrus may show up in a commercial to a ...
- Endorsements Don't Earn Trust For Marketers
Marketing Daily, Tanya Gazdik - Thursday, November 7, 2013
Celebrity and athlete endorsements carry less weight than marketers may think, accordi ...
- Bieber Invests in New Social Net
The Social Graf, Erik Sass - Wednesday, November 6, 2013
OMG stop everything everyone! The closest thing you will ever encounter ...
- Bieber Backs "Shots Of Me" Social Net
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 5, 2013
If Justin Timberlake has a social network, then, of course, Justin Bieb ...
- Bauer Launches New Celeb Weekly, 'Closer Weekly'
MediaDailyNews, Erik Sass - Wednesday, October 30, 2013
Bauer Publishing is launching a new celebrity weekly magazine targeting a somewh ...
- Protection 1 Guards Everything (Including Cookies)
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
Protection 1, which offers business and home security, has enlisted sports rad ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of ...
- Coke Under Heavy Fire; Also Loses Chief N.A. Marketer
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The brand is the subject of a petition from LGBT supporters relati ...
- Hyundai Santa Fe Tells Zombies: 'Make My Day'
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
Hyundai Motor America, having survived last season, was back with AMC's "T ...
- T-Mobile, Shakira Shake Up Telecom
Marketing Daily, Aaron Baar - Thursday, October 10, 2013
"This brand likes to do things differently, and shake things up," Pet ...
- Will Farrell Pitches Dodge Durango, Can't Find Curtain!
Marketing Daily, Karl Greenberg - Friday, October 4, 2013
Ron Burgundy, the quintessential local-market clueless newscaster of Anchorman fame, will pit ...
- Dodge Enlists Will Ferrell's Anchorman For Durango
Raw, Karl Greenberg - Monday, October 7, 2013
"Impeguh?" "What's an Impeguh? A kind of bird? A beautiful model?" W ...
- Capri Sun Roarin' Waters Taps Athletes For Games
Marketing Daily, Karlene Lukovitz - Tuesday, October 1, 2013
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverag ...
- Subway Airs First Pele TV Spot
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
Subway, which announced in late July that futbol legend Pele had sign ...
- If Claire Danes Doesn't Drive An Audi, She Goes To Jail
Out to Launch, Amy Corr - Wednesday, September 25, 2013
The life of Claire Danes is full of puppies, rainbows, Emmy award ...
- Waverly New Ads Feature Snoopy
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2013
Home brand Waverly is featuring Snoopy and the Peanuts gang in i ...